L2 Innovation Workshop: Fostering Improbable Insights and Counterintuitive Ideas (NY)
Friday, February 25, 2011 from 9:00 AM to 5:00 PM (EST)
The rate of change and innovation in digital is staggering. Brands that take an iterative approach to innovation are quickly falling behind and risk destroying significant shareholder value. Exemplar brands are building systems, processes, and cultures that support experimentation and innovation in digital as part of the way in which they conduct business. This full-day workshop is designed to give managers and senior marketers tools, best practices, and tactics to unlock and signal innovation within their organizations and drive a culture that rewards risk taking, rapid prototyping, and continuous learning.
Format & Audience
The Innovation Workshop is a full-day, intensive workshop that gives marketing and digital leaders the necessary tools to re-think their approach to change and innovation within their organizations. The workshop forces marketers to ask hard questions about the current way in which business is conducted and to develop creative solutions to seemingly intractable problems. The workshop brings together world-renowned scholars, thinkers, and practitioners who study innovation and disruptive thinking for a living. The curriculum is designed for senior marketing executives tasked with understanding digital trends and driving transformational change within their organizations as it relates to digital.
Speakers Full list of speakers to be announced
PETER GOLDER Professor of Marketing, Tuck School of Business at Dartmouth
Peter Golder joined the Tuck School in 2009 as Professor of Marketing. Previously, he was Professor of Marketing, George and Edythe Heyman Faculty Fellow, and marketing department doctoral program coordinator at New York University’s Stern School of Business. He has also held one-year faculty appointments at UCLA and Peking University’s Guanghua School of Management.
Peter’s research focuses on innovation and global marketing strategy. He is the co-author of Will and Vision: How Latecomers Grow to Dominate Markets, which won the Berry Book prize as the best book in marketing and was also selected as one of the Top Ten Books of the Year by Harvard Business Review. His research has won five best-paper awards and been featured several times in The Wall Street Journal, as well as in The Financial Times, The Economist, Advertising Age, and many other publications. His research was recognized with the first Award for Early Career Contributions to Marketing Strategy research. He has appeared on CBS, CNN, and the Nightly Business Report to comment on business news stories.
Peter has six years of professional experience in the aerospace and oil industries and has consulted in other industries. He received his B.S. in Mechanical Engineering from the University of Pennsylvania and his Ph.D. in Business Administration from the University of Southern California.
LUKE WILLIAMS Fellow, Frog Design
Luke Williams is a leading consultant, educator, and speaker specializing in disruptive innovation. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands.
Williams is a Fellow at frog design, one of the world’s most influential innovation companies, and Adjunct Professor of Innovation at NYU Stern School of Business. He has been invited to speak worldwide, and his views have been featured in BusinessWeek, Fast Company, and NPR (National Public Radio). Williams is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business (FT Press, January 2011). He lives in New York.
SCOTT GALLOWAY Founder, L2
Scott is the founder of L2, a think tank for digital innovation, and professor at the NYU Stern School of Business where he teaches brand strategy and luxury marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies.
In 1997, he founded Red Envelope, the premier Internet-based consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 100 professionals in the United States, Europe and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under age 40 “whose accomplishments have had impact on a global level.” Scott serves on the board of directors of Eddie Bauer, The New York Times Company, eco-America, and Berkeley’s Haas School of Business.
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