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KPI Management with Impact Matrix by Math Marketing COO

Product School

Wednesday, September 18, 2019 from 6:30 PM to 8:00 PM (WEST)

KPI Management with Impact Matrix by Math Marketing COO

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3d 4h 13m Free €0.00

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Event Details

Join us for the Product School's 7th event in Porto!

Properly defining and managing KPIs is very important in both large and small organizations. In this talk, Lucas Souza will discuss methods to organize KPIs based on their impact on the organization and also create a dynamic on how to respond to them.

After the speaker's presentation, we will have a Q&A session where everyone will be invited to share experiences and ask questions.

18h30 - Networking
19h00 - Speaker's Presentation
19h45 - Q&A

Meet the Speaker: Lucas Souza

Over Twelve years of experience working in Marketing with large corporations, Lucas has led several projects in digital transformation in the financial industry, notably the development and operations of an e-commerce platform for credit cards. After Joining Math Marketing to structure the strategy team, Lucas has worked on Machine Learning, Marketing Automation and Analytics projects with large corporations in banking, Education, Industry and healthcare as well as Fintechs, to transform how they use data to improve their marketing and sales Operations. Lucas a background in Graphic Design and Art History with an MBA from IESE Business School.

View the Speaker's LinkedIn

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NB: This event will be in Portuguese.
Please note:
- No refunds unless we have fully canceled the event. Date changes are not included.
- For additional info or questions, send an email to

Product School is the first technology business school. We provide certified courses in Product Management and other digital skills to professionals across 20 campuses worldwide. We also offer the same courses live online. All courses are taught by real-world product managers working at top technology companies such as Google, Facebook, Slack, Airbnb, LinkedIn, and Netflix.

Have questions about KPI Management with Impact Matrix by Math Marketing COO? Contact Product School

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When & Where

R. de Cândido dos Reis 81, 4050-152 Porto

Wednesday, September 18, 2019 from 6:30 PM to 8:00 PM (WEST)

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Product School

Founded in Silicon Valley in 2014, Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus.


Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; and all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.


Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.


Students at Product School enjoy a healthy mix of hands-on projects, group activities, case studies, and panel discussions. Through this, they learn how to lead cross-functional teams, and experience building digital products from end to end. Students are also taught how to succeed in product management interviews and given access to our alumni community where they can expand their network, find mentors, and access job opportunities.



In addition to individual classes, Product School also delivers custom corporate training programs to Fortune 500 companies seeking to upskill their existing teams or onboard new talent.


Product School is committed to pushing the product community forward. With this aim in mind, we published the Amazon bestseller, The Product Bookorganize events in over 150 cities worldwide, host Proddys - The Product Awardsand produce ProductCona multi-city global conference attended by thousands of product managers every year.

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