You’ve created a killer product or service. How are you going to cut through the clutter of the hundreds of other products to get people to buy or use it?
Learn how to create phenomenal marketing materials that engage your potential customers, compel them to act, and stick in their head. We’ll get into tricks for coming up with ideas, how to condense and crystallize lots of ideas into one focused idea, and how to bring that idea to life.
Even bad products can get somewhere with good marketing. Thnk about how far your product can get with great marketing. It may not be as complicated as you think.
About the speaker:
Danny Schuman has spent his career creating ideas to solve challenges. He founded Chicago-based brand marketing consultancy Twist in January 2009, working with brands including PepsiCo, Allstate, and MillerCoors to develop successful brand strategy, and write and produce the materials that make that thinking tangible. Before Twist, Danny wrote and creative directed marketing campaigns that built iconic brands like Quaker Oatmeal, Coors Light, and Gatorade. Michael Jordan once called him “peanut-butter-jelly-boy” but that’s a story for another time.