$0 – $8

Killer Insights: storytelling with research, data, and unexpected patterns

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Galvanize - New York

303 Spring Street

Floor 2

New York, NY 10013

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Refunds up to 1 day before event

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Description

Sometimes it can be hard to see the forest for the trees, especially for operators of growing companies. That's why we've created a session to help you find and convey new insights from a wider perspective.

In this interactive session we will organize your existing research and knowledge of your industry, reconfigure that data to to look for new patterns, and learn how to put it all together in a compelling story.

Learning Outcomes;

- Explain the difference between an Insight and a fact

- Learn cost-effective techniques for capturing valuable customer data

- Tell a compelling story around your new market opportunity

In this workshop we will:

- Record and organize your existing research

- Reconfigure your knowledge to identify new patterns using affinity mapping

- Translate findings into killerinsights


About the Instructor:

andy

Andy Rooks is a brand strategy and consumer insights specialist with a passion for design thinking and the science of creativity. He currently leads strategy at Theory Marketing, a brand consultancy for growing companies with great ideas, where he has advised over 30 startups in the past year.

Prior to his work at Theory, Andy worked at several NYC-based agencies and in-house at Citibank to develop marketing strategies and conduct consumer research. Andy earned his BA from Carleton College and MBA from NYU Stern School of Business. He currently teaches digital marketing at NYU, and has won industry awards in research design and product innovation.


About Galvanize

Galvanize is the premiere dynamic learning community for technology. With campuses located in booming technology sectors throughout the country, Galvanize provides a community for each the following:

Education – part-time and full-time training in Software Engineering and Data Science

Workspace – whether you’re a freelancer, startup, or established business, we provide beautiful spaces with a community dedicated to support your company’s growth

Networking – events in the tech industry happen constantly in our campuses, ranging from popular Meetups to multi-day international conferences

To learn more about Galvanize, visit galvanize.com.

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Date and Time

Location

Galvanize - New York

303 Spring Street

Floor 2

New York, NY 10013

View Map

Refund Policy

Refunds up to 1 day before event

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