Do group sales contribute less than 10% of your single ticket revenues? Does your organization only sell tickets to groups reactively? Are you setting group sales goals only to fall short every year?
After subscriptions, group sales is the most important ticket-buying group for an arts and culture organization to cultivate. In this one-day session, learn how to leverage your group sales program to create a renewal base of loyal customers, while also driving new patrons to attend, all by tapping into the social networks that already exist within your marketplace. Best practices in group sales have evolved in campaign planning, pricing, and relationship management: you’ll learn from TRG’s expert faculty about what's new, what's working, and what you need to do to create and grow this critical source of ticketing revenue.
You’ll leave with your own, unique group sales campaign plan for next season, front-line sales strategies, and projections of what is possible for growth.
Have any questions? Email LetsTalk@trgarts.com to learn more.