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Keynote Lunch with Google's Jessi Kincaid

AMA Tampa Bay

Thursday, January 18, 2018 from 11:30 AM to 1:30 PM (EST)

Keynote Lunch with Google's Jessi Kincaid

Ticket Information

Ticket Type Sales End Price Fee Quantity
Student   more info Jan 16, 2018 $25.00 $0.00
Member   more info Jan 16, 2018 $30.00 $0.00
Non-Member   more info Jan 16, 2018 $50.00 $0.00
Sponsorship Table - 8 Seats $450 Total   more info Jan 16, 2018 $56.25 $0.00

Share Keynote Lunch with Google's Jessi Kincaid

Event Details

Join AMA Tampa Bay and our guest Jessi Kincaid – Account Executive for Google - for our Keynote Luncheon on January 18th to learn how Google uses a “See, Think, Do, Care” methodology to develop their consumer-focused business framework, and how you can apply them to improving your marketing effectiveness. 

Google is the largest search engine in the world – currently holding an 80% share of the SE market. They process over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide, making it an outstanding platform for marketers to use in finding and engaging with potential and existing customers. 

As an AE for Google, Jessi counsels her clients on using Google to do just that. She will explain the holistic approach that Google uses in helping customers find their target audience, and how to best speak to them. Attendees will not only learn Google’s four key marketing tenets, but will build a plan during the session and walk out with their own plan - in hand. 

Key Learnings:

1.     Use “See” to identify the largest qualified addressable audience for your business

2.     Use “Think” to find customers from step 1 who have some commercial intent

3.     Use “Do” to develop customers from step 1 who have a high level of commercial intent

4.     Use “Care” to identify loyalty and re-engage with existing customers

5.     Walk out with a written plan applying these four tenets to your business 

When:  January 18, 2018

TIme:   11:30 AM – 1:30 PM

Where: TBD

Cost: Students $25, Members $30, Non-members $50, Walk-up +$5 

Parking: TBD

*Online registration closes 1/16/18 at 5pm Eastern. Event day Walk-Up registrations incur an additional $5 charge. 

Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival material.

 


Have questions about Keynote Lunch with Google's Jessi Kincaid? Contact AMA Tampa Bay

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When & Where


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Thursday, January 18, 2018 from 11:30 AM to 1:30 PM (EST)


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Organizer

AMA Tampa Bay

About the Tampa Bay Chapter of the American Marketing Association:

Our mission is to foster an interactive community of marketing professionals in the Tampa Bay area who are dedicated to the future of marketing. We do this by providing innovative resources and tools, attending conferences and training, hosting monthly keynote luncheons and workshops, organizing social networking events and providing career resources, certification and job search assistance to our members.

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Keynote Lunch with Google's Jessi Kincaid
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