Keynote Dinner: Building a Purpose-Driven Brand Machine

EVENT OVERVIEW:
BMA Milwaukee monthly keynote series feature real-life case studies and stories on how local and national B2B marketers tackle and learn from challenges facing their industry, organization and customers.

JANUARY 16 KEYNOTE PROGRAM

Consumers want to engage with brands that have a purpose. That goes for your B2B customers, too.

Creating a purpose-drive brand not only drives your organization’s marketing purpose, it inspires your business, channel and customers to engage with you. Join Adam Fridman, founder of a Chicago digital agency, co-author of Science of Story and creator of ProHabits, and Jodi Marose, marketing communications manager for Case Construction Equipment, to learn how to make an impact with your brand’s purpose.

During this session, Adam will share insights from more than 500 interviews he’s conducted with purpose-driven organizations and top cultures in B2B. Jodi will share practical application of how she helped deliver a purpose-driven brand within a large capital goods company. You will walk away with:

• How to determine where your organization is on the brand journey
• Keys to success for building a brand
• Creating an authentic, unwavering purpose

For more information and speaker bios, visit bma-milwaukee.org.

EVENT DETAILS
Schedule
Tuesday, January 16

5 – 6 p.m.: Pre-networking and heavy appetizers
6 – 7 p.m.: Keynote program
7 – 7:30 p.m.: Post-networking

Venue
The University Club of Milwaukee
Cocktail lounge (6th floor)
924 Wells Street
Milwaukee, WI 53202

Parking
Indoor parking included with registration. Enter parking garage from Prospect Street. Garage door will open automatically when you drive up close to it.

Refund Policy
In order to receive reimbursement cancellations must be received 7 days prior to the event. If you are unable to attend after that time, please feel free to simply transfer your registration to someone else by logging into your account and making that name update. Income from unused registrations will be considered a donation to BMA Milwaukee's non-profit mission of offering quality networking and educational programming. Thank you.

SPONSOR:

Official Hospitality Sponsor: University Club of Milwaukee