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Consumer meat purchasing trends before and after COVID-19

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Danette Amstein, co-founder of Midan Marketing, will share insights the company has gathered prior to the COVID-19 pandemic, as well as freshly collected data during the pandemic that shows meat is still favored by many households.

Danette is a managing principal of Midan Marketing, based in Mooresville, North Carolina. Together with Michael Uetz, she develops and carries out the strategic direction and vision for Midan. In addition, she works closely with its meat industry clients to outline effective strategies based on their business goals and then oversees the execution of tactics to ensure those goals are not just met, but surpassed. Danette’s lifelong love for the meat industry started on her family’s farm in Kansas, deepened during her involvement with the National Cattlemen’s Beef Association and state beef organizations, and continues today with her passionate work for our clients. A well-respected thought leader in the meat industry, she speaks at conferences, writes social content postings, and blogs for Meatingplace.

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