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KCDMA Presents the 2014 Direct Marketing Symposium


Thursday, January 23, 2014 from 8:00 AM to 5:00 PM (CST)

KCDMA Presents the 2014 Direct Marketing Symposium

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission Ended $225.00 $0.00
KCDMA Member Ticket Ended $175.00 $0.00
Student Ticket
You must use your student email address to register for this ticket type and/or show student ID in person.
Ended $99.00 $0.00
KCDMA Individual Membership + Ticket Ended $325.00 $0.00
Early Bird Registration Ended $149.00 $0.00

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Event Details

1 day. Nationally recognized speakers. Today’s trends and proven strategies in data-driven marketing. 

Marketing and Advertising Professionals from all channels come to this event every year to learn the latest trends and apply advanced data-driven marketing knowledge to their careers. 

  • Gain an edge by learning the hottest trends with industry-leading experts
  • Be exposed to winning strategies from national campaigns
  • Network with the region's smartest marketers

Register now for a day of education, networking and fun! 

Symposium Featured Speakers

Nick Blissenbach

Nick Blissenbach
Senior Marketing Manager at Dairy Queen

Find out how Dairy Queen harnessed their fans’ emotional connection to their brand to drive Blizzard sales and raise money and awareness for the Children’s Miracle Network - all by successful integration of email, web, text messaging, social, television, and paid digital campaigns.

Jay Huckabay

Jay Huckabay
CEO of Consumer Orbit

“Big Data.” Those are the buzz words of marketing in 2014 and data is at the core of a direct marketer’s toolbox. But what does the future hold? How much data is out there and how much can we really use? Track the future of the biggest movement in marketing.

Josh Sitzer

Josh Sitzer
VP of Marketing at Pinsight Media+

Josh has deep expertise in the mobile ecosystem, with critical experience in mobile advertising, mobile app marketing, digital & mobile media, social media marketing & PR. In his role at Pinsight, he’s helping to launch an idea around the potential of “native” mobile advertising. When consumers value ads, and actually allow them into their sacred small screen, return on investment isn’t far behind.

Alessandra Souers
Senior Product Marketing Manager at JibJab Media

For the creators of Starring You® eCards like Gangnam Style and those dancing elves, automated marketing is no joke. Alessandra, also known by the moniker "Madam No Spam," is fresh back from the National DMA Fall Conference, talking about how JibJab takes variable data to the max. Using PIE - their "personalized image engine" -- JibJab's email marketing campaigns have a nice familiar face about them: yours!

Jeff Fromm
Executive Vice President at Barkley & Co-Author of
“Marketing to Millennials”

To succeed with Millennials in the multi-voice conversation called “marketing,” we need more than demographics and behavior analysis. We need to understand what makes the largest – and most mysterious – generation in American history tick. Jeff is the founder of Share.Like.Buy., the movement of and research behind marketing to Millennials. At the 2014 DM Symposium, he’ll offer up some of that valuable insight that he’s shared with conferences from coast to coast!

Roberta O’Keith
LEAN Six Sigma Master
Black Belt

Creating a successful customer experience can be tricky but Roberta O’Keith, a LEAN Six Sigma Master Black Belt, recently at GE Power & Water, will share how GE’s focus on process improvement and overall market assessment lead to happy customers and a better bottom line.

Sponsored by the BMA-KC

Rocky Longworth
VP of Insight & Strategy at
The Integer Group

Shopper Marketing Myths – be prepared to be revealed! A 25-year marketing and research veteran, Rocky offers a guide to the truths of shopper marketing and debunks five commonly held misconceptions. The best learning comes with his real-world examples.

Sponsored by the AMA-KC

Brian Olson
President of InQuest

Content is king and consumers determine when, where and on what devices to absorb it. As marketers, we have to connect with customers on their terms via whatever channels – and screens – they’re using. Brian will show us how brands are integrating data and digital tools to engage customers and grow their business.

Jordan Sass
Assistant Director of Admissions, University of Houston

Sometimes the best data you can get is the kind you buy. Learn how a major university discovers and segments potential students using purchased lists – and the insight that comes with that data. We’ll hear how the personalization of their communications to potential students has helped them exceed their enrollment goals.

Seats are limited -- reserve yours now!

Mobile. Email. Direct Mail. Loyalty Programs. Segmentation. Data-Driven. Direct Marketing.


KCDMAThe Kansas City Direct Marketing Association (KCDMA) is a local chapter of the national association, focused on connecting fellow marketers and providing both practical training and excellent success stories in data-driven marketing strategy. From email, SMS/Text marketing and direct mail to variable data usage and loyalty programs, Direct Marketing in 2013 is marketing.  Learn more at KCDMA.org >>
KCDMA Educational FoundationThe KCDMA Educational Foundation was founded in 1995 with the mission of promoting and fostering direct marketing education in the greater Kansas City metropolitan area. The Foundation's educational efforts have included support for formal direct marketing education at local universities, student scholarships, student and professor symposiums and workshops, sponsorship of KCDMA speakers, workshops and education.
Have questions about KCDMA Presents the 2014 Direct Marketing Symposium? Contact KCDMA
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When & Where

Kauffman Foundation
4801 Rockhill Rd
Kansas City, MO 64110

Thursday, January 23, 2014 from 8:00 AM to 5:00 PM (CST)

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KCDMA Presents the 2014 Direct Marketing Symposium
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