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KCDMA Presents Heather Physioc: The Meteoric Rise of Voice Search - How It Works, Why Brands Should Care & How to Act On It

KCDMA

Tuesday, October 10, 2017 from 11:15 AM to 1:00 PM (CDT)

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
KCDMA Member Ticket 97 Tickets Oct 6, 2017 $30.00 $0.00
Non-Member Ticket 97 Tickets Oct 6, 2017 $45.00 $0.00
Individual Membership + KCDMA Member Ticket 97 Tickets Oct 6, 2017 $185.00 $0.00

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Voice queries have increased 3,400% in Google since 2008. There will be an estimated 30 million voice-powered intelligent assistants in U.S. homes by the end of 2017 using voice search technology, not including in-car and smartphone assistants. Google Assistant, Microsoft Cortana, Amazon Alexa, and Apple’s Siri are becoming second nature as people learn to search using their voices in conversation with their mobile and in-home assistant devices like Google Home.

 

Find out how people use voice search, what does it means for brands, and how can companies act on it through search engine optimization in this talk.

 

Heather Physioc

Heather is Director of Organic Search at VML. She leads the search engine optimization team in helping multinational clients like Hill’s Pet Nutrition, Electrolux, Bridgestone, Wendy’s, EXPRESS and Bayer Animal Heath capture search engine real estate and drive real business results from organic search. Heather regularly speaks about organic search at conferences and seminars, including MozCon, MozCon Local, Search Engine Marketing Professionals Organization (SEMPO) conference, Kansas City Search Engine Marketing Association (KCSEMA), Public Relations Society of America (PRSA), and more.

   

With more than a decade of experience in Digital Marketing, Heather is a graduate of the University of Missouri – Columbia Journalism School, and holds an Executive Masters of Business Administration from Rockhurst University.

 

 

KCDMA is an association of Kansas City marketers that is dedicated to promoting successful, data-driven marketing by offering valuable educational opportunities and connecting local, like-minded professionals. Learn more at KCDMA.org >>

Have questions about KCDMA Presents Heather Physioc: The Meteoric Rise of Voice Search - How It Works, Why Brands Should Care & How to Act On It? Contact KCDMA
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Grand Street Cafe
4740 Grand Avenue
Kansas City, MO 64112

Tuesday, October 10, 2017 from 11:15 AM to 1:00 PM (CDT)


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KCDMA Presents Heather Physioc: The Meteoric Rise of Voice Search - How It Works, Why Brands Should Care & How to Act On It
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