Marketing for What’s Next: Branding Strategies for Consumer Engagement
Your customers will see close to 5,000 ads per day. Has your brand designed a digital experience that puts people first? Engaging your audience can be a challenging puzzle, but marketing can be something your consumer wants. Join Gragg Advertising, a Premier Google Partner, and Guadalupe Centers as they explore how your brand can engage a new audience and refresh its online presence. Successful marketing is no longer predicated on interruptions or buying power dictated by large budgets and purchased views. This session will analyze strategies behind branding, website design and email marketing that work.
In order to take your business to the next level, you need to be smart, calculating and strategic. Attendees will learn how to develop an effective marketing strategy for attracting their target audience.
- Gain tips for conducting consumer surveys
- Learn how to identify your brand essence
- Understand essential website content to help prospects find you
- Explore consumer engagement strategies to boost brand image and bottom line
- Latest trends in effectively targeting prospective/current customers
Darryl Mattox, Gragg Advertising
Darryl Mattox is one of the most trusted leaders in direct response marketing, with over two decades of experience. As President/COO of Gragg Advertising, a Premier Google Partner, he is driven to help brands play useful, positive roles in their customers’ lives. Under Darryl’s leadership the agency was honored among Kansas City’s Best Advertising Agencies in 2015 and recognized by Forbes as one of the world's "Top 100 Agencies that Know Social Media and Google”. Darryl continues to propel Gragg Advertising and its clients to the next level.
Julie Pinedo, Guadalupe Centers
Julie Pinedo is the Director of Development and Marketing of the Guadalupe Centers. Established in 1919 the mission of the center is to improve the quality of life for individuals in the Latino communities of greater Kansas City. She currently is responsible for overall agency and schools marketing and communications, development, fundraising, corporate sponsorships and collaborations.
KCDMA is an association of Kansas City marketers that is dedicated to promoting successful, data-driven marketing by offering valuable educational opportunities and connecting local, like-minded professionals. Learn more at KCDMA.org >>
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