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KCDMA Presents Chris Easter and Patrick Gordon: Tying the knot between Customers and eCommerce Data

KCDMA

Tuesday, June 13, 2017 from 11:15 AM to 1:00 PM (CDT)

KCDMA Presents Chris Easter and Patrick Gordon: Tying...

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
KCDMA Member Ticket 84 Tickets Jun 9, 2017 $30.00 $0.00
Non-Member Ticket 84 Tickets Jun 9, 2017 $45.00 $0.00
Individual Membership + KCDMA Member Ticket 84 Tickets Jun 9, 2017 $185.00 $0.00

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Event Details

Tying the knot between Customers and eCommerce Data:

How to use online sales data to enhance the customer experience

 

Summary:

The Man Registry and Voltage share the data-driven processes and methodologies they used to successfully re-launch their website; as well as how they continue to create positive customer journeys using SEO, user experience, customer service, and sales data.

 

Using Data To Enhance Customer Experience

  • SEO Launch
  • Continuing U/X + SEO 
  • Customer Service 
  • Sales Data

 

Chris Easter, Co-founder  

Chris Easter is a co-founder of TheManRegistry.com. The website was launched in 2008 to fill a gaping void in the $60 billion wedding industry: grooms! Originally conceived as a manly alternative to traditional wedding registries, The Man Registry has evolved into a complete online resource where men plan their engagement, research wedding duties and purchase unique gifts for their best man and groomsmen. Chris has appeared on and been quoted by a variety of TV shows, magazines and wedding industry panels including The New York Times, Entrepreneur, Fast Company, Inc., The Knot, Wedding MBA and ABC's 20/20. Chris is also the author of Be The Man: The Man Registry Guide for Grooms which was published by Alpha Books in 2012. Last but not least, he is a championship caliber bar shuffleboard and ping pong player.

 

Patrick Gordon  

Patrick is a self described snappy dresser who has SEO, PPC, WordPress development, social media, email marketing, and text marketing experience. His daily goal is to help clients understand the "why" up in the marketing clouds, while keeping himself proficient at the “how” down in the dirt. In his free time, he likes to explore his adopted city with his wife, Heidi, and their two rescue mutts, Zoe and Avery.

KCDMA is an association of Kansas City marketers that is dedicated to promoting successful, data-driven marketing by offering valuable educational opportunities and connecting local, like-minded professionals. Learn more at KCDMA.org >>

Have questions about KCDMA Presents Chris Easter and Patrick Gordon: Tying the knot between Customers and eCommerce Data? Contact KCDMA
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When & Where


Plaza III -The Steakhouse
4749 Pennsylvania Ave
Kansas City, MO 64112

Tuesday, June 13, 2017 from 11:15 AM to 1:00 PM (CDT)


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KCDMA Presents Chris Easter and Patrick Gordon: Tying the knot between Customers and eCommerce Data
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