$189 – $1,568

KCDMA 2019 Advanced Data-Driven Marketing Symposium

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Location

The National WW1 Museum and Memorial

2 Memorial Drive

Kansas City, MO 64108

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Each year the Kansas City Data-Driven Marketers Association (KCDMA) plans a stellar lineup of industry leaders at the 2019 Marketing Symposium. You won’t want to miss the opportunity to learn from and network with the industry’s best and brightest, and explore some of the newest ways data-driven marketing decisions can impact your bottom line. This full-day event is packed with insights and take-aways you can use right away. We’ll wrap it up with a panel of HR professionals who will be there specifically to answer YOUR questions about how to advance in your career. Then mix and mingle with a free happy hour!

8AM REGISTRATION & BREAKFAST


9AM-12PM STRENGTH TRAINING

The ROI of Facebook

Dennis Yu, BlitzMetrics (Sponsored by the KCDMA Education Foundation)

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that helps students grow their expertise in digital marketing to drive leads and sales by managing ad campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. Dennis will speak about measuring the ROI of Facebook marketing, considering the spillover into email and search.

Deliver a Better Email Experience with Artificial Intelligence

April Mullen, Selligent Marketing Cloud

At Selligent, April leads client marketing and strategy, guiding her clients to build better relationships with connected and empowered consumers. April will provide an overview of the current state of AI in marketing and case examples from brands that are using it effectively to personalize the experience to grab the attention and engage consumers at scale.

Your BS-Free Guide To Marketing Analytics

Matt Hertig, Alight Analytics

As a founder of Alight, Matt and his team help brands and agencies take control of their marketing data and use it to produce insights that help businesses make informed decisions. Matt will talk about cutting through the confusion and misinformation surrounding marketing analytics, and why it’s so important to your organization’s success.

12PM-1PM REFUEL AND STRETCH

After lunch, we’ll have RC Hahn from Onelife Fitness show us some stretches and exercises you can do at your desk.

1PM-3PM TONE AND TARGET

Reaching Niche Audiences through Digital Radio

Brianna Moss, Pandora

Pandora is a music streaming service that can learn what you like and recommend music based on your interests, so you can imagine they have some serious data. Briana will speak on how to use their data on interests, demographics, and audience to target some niche audiences– including how they may help you reach your B2B targets.

Using Voice Applications to Create Relevant Engagement

Brian Parkhurst, VoiceXP

Brian is an Account Executive at VoiceXP, helping brands solve business problems using voice technology like Amazon Alexa, Google Assistant, and Microsoft Cortana. Symposium attendees will learn how to interact with their customers through Alexa and give voice to those marketing messages. He'll show how voice applications like Alexa can be used to augment and reinforce existing marketing campaigns or be their own stand alone option.

3PM-4PM TALK WITH THE COACHES

HR recruiting and placement professionals from DEG, Spencer Group, LandaJob, and H&R Block will participate in a panel talking about career advancement and negotiations for the more advanced data-driven marketing professionals.


4PM-5PM HAPPY HOUR

Stick around and network–your first drink and the nibbles are on us.

KCDMA is an association of Kansas City marketers that is dedicated to promoting successful, data-driven marketing by offering valuable educational opportunities and connecting local, like-minded professionals. Learn more at KCDMA.org >>

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Date and Time

Location

The National WW1 Museum and Memorial

2 Memorial Drive

Kansas City, MO 64108

View Map

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