$395

Kain Automotive Digital Success Workshop

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Location

21c Museum Hotel Lexington

167 West Main Street

Lexington, KY 40507

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Event description
15th Annual Clients and Friends Digital Success Workshop. Industry Leaders Speaking, Innovative Strategies, Shark Tank, and Vendor Showcase!

About this Event

Please join us for our 15th edition of our “intimate and informative” Clients and Friends Digital Success Workshop. We limit the number of attendees to ensure the best educational experience for everyone. The speakers are industry leaders and typically operate companies that are the best in the automotive business.

Fortunately, we have been in business since 2003 and are able to leverage our long-term relationships with industry leading businesses to ensure you learn from the movers and shapers of our digital future. In addition, we will provide training sessions from our own Kain Team of experts and will be adding Fixed Operations sessions to go along with our Digital Sales and BDC Operation sessions.

We will be announcing the speakers and providing agenda details over the next month so keep your eye on your inbox for updates. Yes, the Vendor Shark Tank will be back along with guest speakers from Google Automotive, Facebook and newly launched companies that will propel our industry forward.

We love welcoming attendees to Lexington which is a big small town (300,000 population). For regular attendees you know you can expect excellent food options and a variety of local adult beverages (we are known for our Craft Bourbon and Craft Beer). The 21C Museum Hotel is a perfect backdrop for the event with its cool vibe and location in the heart of Downtown. Once you arrive, you can walk everywhere.

15th Annual Clients & Friends Agenda

November 12th, 2019 – Day 1

10:00 – 12:00 - Registration

12:45 – 1:00 – Welcome & Official Start - David Kain, President at Kain Automotive

1:00 – 1:20 – Impact Keynote – Being a Woman in Automotive: a Memoir

Presented by Jessica Kain of Kain Auto – Main Room

1:25 – 2:05 – Premium Keynote – Anticipate What Matters: Why dealers need to focus on anticipating where consumers are, and how automation can support them.

Presented by Lissette Gole of Google – Main Room

2:10 – 2:30 – Impact Keynote - Communication Intelligence

Presented by Anthony Giagnacovo & Steve Laureys of CallRevu – Main Room

2:30 – 2:45 - Break & Vendor Showcase

2:45 – 3:25 – Breakout Session - 3 Concurrent Sessions

Main Room Breakout – Developing an Effective Centralized Marketing Structure as a Large Dealer Group

Presented by Lauren Donalson of Pure Cars – Main Room

Micro-Workshop - The 30% Rule

Presented by Brian Consaul of Dominion Dealer Solutions – Workshop Room

LIVE Lab Breakout - Top 5 Reasons Your Dealership should be running Online Video Pre-roll and/or Connected TV campaigns

Presented by Adam Stone & Christopher Benviec of Octane Marketing – Conference Room

3:25 – 3:35 – Session switch break to move to next Breakout Session

Micro Workshop is offered twice so people get to chance to attend multiple sessions

3:35 – 4:15 – Breakout Session – 3 Concurrent Sessions

Main Room Breakout – A Special Fixed Operation Presentation

Presented by Chelsea Magee of Kain Automotive – Main Room

Micro-Workshop - The 30% Rule

Presented by Brian Consaul of Dominion Dealer Solutions – Workshop Room

LIVE Lab Breakout - Case Study: Talk To More Customers = Schedule More Appointments

Presented by Steve Roessler of Drivecentric – Conference Room

4:15 – 4:30 - Break & Vendor Showcase

4:30 – 5:15 – Premium Keynote – RETAIL AUTOMOTIVE: THE RISE OF THE MACHINES

Presented by Len Short of Lotlinx – Main Room

5:20 – 5:40 – Understanding and Enabling the Modern Customer Journey

Presented by Nico Dato of Podium – Main Room

5:45 – 6:15 – Vendor Shark Tank Session

Adpearance, 360 Converge and Dynamic Beacon – Main Room

6:15 – 6:45 – Vendor Showcase (except Main Room due to reception setup)

6:45 – 7:45 - Welcome Reception & Educational Tips

Sponsored by Hireology – Main Room

7:45 – Night out in Lexington at your leisure

November 13th, 2019 – Day 2

6:00 – 7:00 - Digital Dash Fun Run Sponsored by CarFilm App – Lobby

7:00 – 8:00 - Breakfast & Vendor Showcase – Breakfast at Lockbox Restaurant Downstairs

8:00 – 8:25 – Welcome, Official Start & Best Idea Finalist Announcement – David Kain, President at Kain Automotive – Main Room

8:25 – 9:10 – Premium Keynote - Lies the Digital Age Told You About Selling Cars

Presented by David Metter of AutoHook – Main Room

9:10 – 9:30 - Break & Vendor Showcase

9:30 – 10:10 – Breakout Session – 3 Concurrent Sessions

Main Room Breakout – People Buy Experiences. The Key to Transforming the way Brands Engage with Consumers

Presented by Mike Wethington of Outsell – Main Room

Micro-Workshop – Digital Retailing: Work Smarter, Sell More

Presented by Michelle Denogean & Mohamed Desouky of Roadster – Workshop Room

LIVE Lab Breakout - Stay Tuned!

Presented by TBD of Surprise – Conference Room

10:10 – 10:20 – Session switch break to move to next Breakout Session

Micro Workshop is offered twice so people get to chance to attend multiple sessions

10:20 – 11:00 – Breakout Session – 3 Concurrent Sessions

Main Room Breakout - Has your service department gone all in on digital advertising?

Presented by Eric Grabowski of L2Tmedia – Main Room

Micro-Workshop – Digital Retailing: Work Smarter, Sell More

Presented by Michelle Denogean & Mohamed Desouky of Roadster – Workshop Room

LIVE Lab Breakout - Stay Tuned!

Presented by TBD of Surprise – Conference Room

11:00 – 11:15 - Break & Vendor Showcase

11:15 – 11:35 – Impact Keynote - Merchandising Made Easy.

Presented by Kevin LeSage of Cox Automotive – Main Room

11:40 – 12:00 – Impact Keynote – How to Produce Leads Every Day Using Digital Marketing

Presented by Chris Hill of Overtake Digital – Main Room

12:00 – 12:15 – Lunch Kick-Off with Owen Moon of Fixed Ops Digital

12:15 – 1:00 - Lunch & Vendor Showcase – Lunch at Lockbox Restaurant Downstairs

1:00 – 1:45 – Premium Keynote - The Death of the Lead Form: Capturing Customer Leads in 2020

Presented by Jason Stum of Dealer Inspire – Main Room

1:50 – 2:10 – Impact Keynote - 5 Secret Phone Tips Sure to Boost Your Dealership Numbers

Presented by Gary Goerke & Paul Gordon of Clarity Voice – Main Room

2:15 – 2:35 – Impact Keynote - SEM on Steroids: Why Automation Will Completely Change Search

Presented by Aharon Horwitz of Auto Lead Star – Main Room

2:35 – 3:00 - Break and Vendor Showcase

3:00 – 3:40 – Premium Keynote - The Immediate Opportunity with Dynamic Video - How does it work?

Presented by Jeff Brown of Force Marketing – Main Room

3:45 – 4:25 - Impact Keynote - Transform Your Website Into A Sales Machine

Presented by Chris Deringer of DealerOn – Main Room

4:25 – 4:40 – Break and Vendor Showcase

4:40 – 5:00 - Impact Keynote - Your Direction Determines Your Destination

Presented by Tim Cox of CarNow – Main Room

5:05 – 5:25 - Impact Keynote - What Classic Rock Can Teach Us About Consumers

Presented by Joe Dallas of Trade Pending – Main Room

5:30 – 5:50 - Impact Keynote - Does Digital Retail Really Make an Operational Impact?

Presented by Joe St. John of AutoFi – Main Room

5:50 – 6:05 - Best Idea Finalist Presentations

6:05 – 6:30 - Vendor Shark Tank Session

Dealer Teamwork and Reunion Marketing – Main Room

6:30 – Night out in Lexington at your leisure

November 14th, 2019 – Day 3

7:00 – 8:00 - Breakfast & Vendor Showcase – Breakfast at Lockbox Restaurant Downstairs

8:00 – 8:30 - Welcome, Official Start - Best Idea & Shank Tank Winner Announcement – David Kain, President at Kain Automotive – Main Room

8:30 – 8:50 – Impact Keynote - A special presentation from Facebook

Presented by Bob Lanham of Facebook – Main Room

8:55 – 9:15 - Impact Keynote - Make the Most out of every opportunity: Life to the Fullest

Presented by Chelsea Magee of Kain Automotive – Main Room

9:15 – 9:30 - Break and Vendor Showcase

9:30 – 9:50 - Impact Keynote - Digital Retailing: Lessons Learned From Other Industries

Presented by Andrew Gordon of TrueCar – Main Room

9:55 – 10:20 - Premium Keynote - Expert Dealer Panel – Main Room

10:25 – 10:45 - Premium Keynote - Less is More: How narrowing focus can reduce complexity, improve productivity and increase accountability.

Presented by John Malishenko of Germain Motor Co. – Main Room

10:45 – 11:00 – Break and Vendor Showcase

11:00 – 11:40 – Premium Keynote - Your Most Valuable Tool is You- an exercise in leveraging your interpersonal skills to engage leads and sell more vehicles!

Presented by David Kain of Kain Auto – Main Room

11:40 – 12:15 - Wrap-up, Best Idea Winners & Final Thoughts Plus 2020 SUPER PLAN EXERCISE - David Kain, President at Kain Automotive – Main Room

12:15 – Safe Travels Home!

Travel

Lexington is well placed for easy driving at the crossroads of I-75 and I-64 and is home to the Lexington Bluegrass Airport (LEX) and 1hours drive from the Louisville (SDF)and Cincinnati (CVG) airports.

Lodging

We have made arrangements for special room rates at the 21C Museum Hotel and will provide a link upon your registration so you can secure your room. In addition, we have the Lexington Downtown Hilton and the Lexington Downtown Hyatt a couple blocks away. We may also have the newly constructed Marriott property available in time which is across the street.

Questions

Please direct event questions to Jessica Kain-Barton at jessica@kainautomotive.com.

Discounts

We offer discounts for multiple attendees from the same dealership or organization so please ask Jessica or your trainer for a discount code.

Vendors

If you’d like your company represented at the event, please contact Jessica Kain-Barton at jessica@kainautomotive.com for updated sponsorship options.

Our new addition to the Kain Team

Many of you will recall that Jessica announced her pregnancy at our 2018 event and now she is the mother of Duncan Barton and he will be around a bit during the event. As a family business, like many car dealerships, we enjoy having our children involved and I am sure he’d like to meet you.

We can’t wait to see you and to provide an exceptional learning experience for you!

David Kain

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Date and Time

Location

21c Museum Hotel Lexington

167 West Main Street

Lexington, KY 40507

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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