Just Between Friends Dane County West New/Foster/G'parent Ticket (Free) - S...

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Alliant Energy Center New Holland Pavilion #1

1919 Alliant Energy Center Way

Madison, WI 53713

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New Parents! Grandparents! Foster Parents!

You and a guest shop Thursday from 4:00PM-8:00PM on March 22nd! Shop with your nursing infant (if you'd like!) in a sling or carrier prior to 6:00PM. Children under 12 and strollers welcome at 6:00PM for Family Shopping.

Our First-Time Parents & Foster Parents &Grandparents Sale is reserved for those who meet the following conditions:

  • You are pregnant with your first child
  • You are in the process of adopting your first child
  • Your first child or adopted child is under one year of age
  • You are a foster parent or grandparent or are about to become one

You are welcome to register for 2 sales events as a First-Time Parent.

Your ticket will allow entry for 2 at the sale! You will only be able to register for 1 ticket.

What can you expect to find at Just Between Friends Dane County West's huge kid's consignment sales event?

Clothes size newborn-18/20, Juniors and Maternity, too! Toys, books, puzzles, baby equipment and much, much more! All you need for your child found in over 30,000 square feet of shopping space in Alliant Energy Center's New Holland Pavilion #1. Cash (preferred), Visa, MasterCard and Discover gladly accepted.

Public shopping hours are:

  • Friday 9AM-7PM - $3 entry
  • Saturday 9AM-5PM - new items arrive!
  • Sunday 9AM-2PM - Many items half-price!

Alliant charges for parking during the public sale. Kids and strollers welcome during the public shopping times.

Want to learn more?! Check out our website at!


What may I bring to the event?

Bring your recycled shopping bags, your shopping list and your BFF!

Where can I contact the organizer with any questions?

You can send an email to

Is my registration/ticket transferrable?

Yes! You may pass your ticket to someone else if you are unable to attend.

Do I have to bring my printed ticket to the event?

No! You may display your ticket on your phone at the door.

Where is the best place to park?

Click here to see a map provided by Alliant!

What else should I know?

If you want to receive updates about the event (not just a ticket reminder), please join our mailing list here You may choose to opt out at anytime ad your email will never be shared.

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Alliant Energy Center New Holland Pavilion #1

1919 Alliant Energy Center Way

Madison, WI 53713

View Map

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