June Signature Speaker Series 2017 - Evan Carroll

In customer experience, there is no such thing as meeting expectations. You either exceed expectations or you fall short. According to an IBM study, more than three out of four customers expect organizations to understand their individual needs. Some call this the Amazon Effect. Trendwatching.com calls this info-sense, which is using data to understand and meet the individual, personalized needs of your customer.

Jack Welch said there are two forms of competitive advantage: Learning more about your customers and putting it into action faster than your competition. Are you turning big data into useful data? Are you leveraging analytics to improve the customer journey?

Evan Carroll, co-author of Blue Goldfish, will uncover how companies are using data, analytics, and technology to create world-class customer experiences. You’ll leave with a full toolbox of strategies, tactics and practical advice to improve your customer experience and ultimately your bottom line.

About Evan Carroll

Evan Carroll is an author, speaker, and experience architect. His career spans roles in user experience, marketing, and product management for leading

agencies and technology companies. He’s the author of two technology books and has appeared in major news outlets including The New York Times, CBS Sunday Morning, NPR’s Fresh Air, The Atlantic, and Popular Science.

A frequent speaker on technology, marketing, and digital culture, Evan has presented to audiences at SXSW Interactive, the Library of Congress, the Internet Archive, the American Bankers Association, the American Bar Association, the American Marketing Association, and the Direct Marketing Association, among others.

Before starting Evan Carroll and Associates, Evan worked at ChannelAdvisor, an e-commerce software company that helps brands and retailers extend their reach. Previously, Evan worked at Capstrat, an award-winning communications agency in the Omnicom Group. There Evan helped technology, healthcare, and higher education clients craft their digital and traditional communications.

Evan is co-author of the book, Blue Goldfish, which highlights businesses leveraging technology, data and analytics to do a “little something extra” to improve the experience for their customers. A leader in digital legacy and personal archiving,

Evan is co-founder at The Digital Beyond and co-author of the book, Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What’s Your Legacy? (New Riders Press, 2010).

Evan holds MS and BS degrees in Information Science from UNC-Chapel Hill. He’s a past president of the Triangle American Marketing Association and is a member of the National Speakers Association.

Luncheon Schedule: 11:15a Registration Opens; 11:45a Buffet and Seating; 12:00p Luncheon Program Begins

Luncheon Cost: $25 for Members; $40 for Non-Members; $20 for Students. ***Pricing reflects Early Bird Discount of $5 for registering prior to June 8***

*Payment is required in advance by Visa, MasterCard, or American Express through Paypal or Check sent as soon as registration is completed. Seats not paid for in advance are not guaranteed. Cancellations made in the week of luncheon are not refunded.

Registration Closes June 20.

Gold - Altria; Allianz Worldwide Partners

Partners - circle S studio; Parkwood Creative

Silver - Choozle; Comcast Spotlight; Elevation; Harris, Hardy & Johnson, P.C.; Groovin' Gourmets; Richmond Times Dispatch

Bronze - Target Marketing; Robins School of Business; Zooom Printing; Workshop Digital; Impression Marketing; Brand Planning; Create Digital; Authentic