June 22 Lunch Program - Best Practices in Event Sponsorships
Wednesday, June 22, 2011 from 11:30 AM to 1:30 PM (HST)
Honolulu, United States
Best Practices in Event Sponsorships
Special Offer for this Program!
SMPS Members bring your boss for FREE!
(Boss must be registered at the same time as SMPS member)
Many professional service firms sponsor events, yet few maximize their business development potential. It’s more than bringing a table of associates to an event, handing out tchotchkes and putting your logo on banners.
No other marketing tool is as powerful at initiating and reinforcing long-term, one-on-one business relationships. However, to achieve that, you must embrace a systematic approach to sponsorship planning and execution. It’s a series of steps you must do before, during and after the event.
Bob Silvy, VP – Marketing for American City Business Journals, the parent company of Pacific Business News, will provide a national perspective on this important subject.
His presentation will answer these key questions:
· Who are my best prospects to target at an event?
· How do I stand apart from other sponsors?
· What should I do if my sales team doesn’t like to network?
· How do I continue the relationship after the event?
· How do I best track results to determine ROI?
This educational seminar, using a case study approach, will deliver plenty of proven take-aways.
Bob Silvy is Vice President - Marketing for American City Business Journals, where he advises Publishers and Ad Directors on new strategies for growing revenue. American City Business Journals is the nation’s largest publisher of weekly business newspapers. ACBJ, with newspapers in 40 markets, is a division of Advance Publications of New York.
ACBJ CEO Whitney Shaw has recognized him as a visionary who helps keep the organization ahead of competition. One of his current initiatives is creating branding and revenue partnerships with major national trade groups, which have local chapters in ACBJ markets.
To counter the perception that marketing is a "drain on profits"; Bob's department is closely aligned with ACBJ’s sales teams and he's "fanatical" about measuring the revenue contribution of every marketing effort.
Bob has been in his current position for 18 years and prior to that was VP of Marketing/Sales for the City Business Journals NETWORK, ACBJ’s national sales arm. His educational background includes a Bachelor of Journalism and an MBA in Marketing, both from the University of Missouri. He is also a graduate of the Stanford Professional Publishing Course.
He is a member of the American Marketing Association, Association for Accounting Marketing, International Newspaper Marketing Association, Legal Marketing Association, National Speakers Association, Newspaper Association of America and Society for Professional Marketing Services.
Date: Wednesday, June 22, 2011
Time: 11:30 a.m. – 1:30 p.m.
11:30 a.m. Registration and Lunch
12:15 p.m. Presentation
1:30 p.m. Program Concludes
$35 SMPS Members (membership # required for each member)
$45 AIA Members (membership # required for each member)
$65 Late Registration (after June 18 or walk-ins)
Registration Deadline: June 18, 2011, 5:00 PM
Location: Plaza Club | 900 Fort Street Mall, Coronet Dining Room, 20th Floor, Honolulu, HI 96814
Parking: Enter Pioneer Plaza Parking Garage off Merchant Street (Parking will be $6 for 2 hours with validation). Pay for validation at registration desk on the day of the event - cash/check only for validation. $2.75 each for 1/2 hour thereafter payable to the booth attendant. Parking is also available at Harbor Court Municipal Parking.
Copyright Notice: Presentations at all SMPS Hawaii events are subject to US and International copyright laws. Unauthorized videotaping or recording of SMPS Hawaii events is prohibited.
For More Information: Contact Lee Hopkinson at email@example.com.
When & Where
SMPS Hawaii Chapter
The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. The mission of SMPS is to advocate for, educate, and connect leaders in the building industry. Today, SMPS represents a dynamic network of 6,900+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. The society and its 55 chapters benefit from the support of 3,250 design and building firms, encompassing 80% of the Engineering News Record Top 500 Design Firms and Top 400 Contractors.
SMPS offers many benefits and services for its members such as a national marketing and management conference, national seminars and workshops, awards programs, publications, and educational resources to highlight the latest trends and best practices in marketing and business development in the design and construction industries.
If you have any questions pertaining to SMPS, membership, or if we can be of any assistance, please visit our web site at www.smpshawaii.org.