Judging A Book By Its Cover

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Judging A Book By Its Cover

ADC Publication Design judges and winners discuss the art of designing book covers.

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About this event

  • 1 hour
  • Mobile eTicket

Publication Design is an important part of the ADC Annual Awards, and each year hundreds of beautifully crafted books and magazines are submitted into the show from all over the world. As we launch the incredible 102nd iteration of the ADC Awards , we'll be taking a closer look at the art of designing book covers with acclaimed designers and past ADC judges, Chloe Scheffe, Rodrigo Corral and Pablo Delcan. The panel will be moderated by Matt Dorfman.


Chloe Scheffe is a print-obsessed designer, art director, and writer, working across disciplines to tell compelling stories. She is the art department at Here Magazine (Away), and a freelancer with Verso Books, Penguin Random House, The New Yorker, The Atlantic, and Nike, among others. Previously, she was a designer at The New York Times Magazine, Pentagram, Metahaven, MMdP (Peter Mendelsund & Oliver Munday), and Other Means. Her work has been recognized by D&AD, TDC, ADC, and SPD, and her design writing has been published by Eye on Design and Literary Hub. She loves to read, and her eyesight is terrible. She was born and raised in the Pacific Northwest.

Rodrigo Corral runs the Rodrigo Corral Art + Design Studio and is the SVP Creative & Brand for Farrar, Straus, and Giroux. With a focus on conceptual art, his work spans print, film, brand identity, and interior spaces. He designed the New York Times bestselling books Decoded by Jay-Z, Principles by Ray Dalio, and The Fault in Our Stars by John Green. He has also created multiple covers for the Pulitzer Prize-winning author Junot Diaz, bestselling authors Chuck Palahniuk and Jeff Vandermeer. Recently Rodrigo published his own New York Times bestseller, SNEAKERS the book. He has taught at the School of Visual Arts and Cooper Union in New York City and lectured around the country. Rodrigo remains deeply committed to pushing the visual possibilities in art, sports and throughout the universe.

Pablo Delcan is a graphic designer and art director from Spain. In 2014 he founded Delcan & Company, a design and animation studio based in NYC. He contributes frequent illustrations to The New York Times and teaches typography at the School of Visual Arts. His work has been awarded and recognized by the Type Directors Club, Art Directors Club & AI-AP. Clients Include: Best Made Company, Google Play, Marni, Atlantic Records, DDB, SolarCity & Penguin Random House.


Matt Dorfman is an internationally recognized designer and illustrator. He is the art director of the New York Times Book Review and former art director of the New York Times Op-Ed page. Additionally, he maintains a one-person office specializing in work for publishers, film, theater and various cultural institutions; The name of which, Metalmother, was determined largely on account of this song getting stuck in his head for a long period of time in his early twenties. There is no deeper read as to its meaning.