San Francisco, California
London, United Kingdom
When brainstorming concepts or asking users for feedback during research sessions, we as UX professionals have one primary goal – to make the best product and user experience possible. So why on Earth should we intentionally try to come up with “bad ideas”?
Bad ideas can allow us to see design problems in new and interesting ways to help us as designers get out of design ruts, foster creativity, and develops rich insights on taboo research topics. By looking at our designs from a new angle we can critically examine current UX standards, dive deeper into understanding user pain points, and step outside our normal design-thinking process.
This interactive talk will present a research and design technique called Contrarian Design which can be used for both user research and design concepting. We will have a chance to try it out on a small mock-project.
Refreshments will be provided by our host, Ingage Partners.
5:30 - 6:15: Networking, refreshments
6:15 - 7:15: Presentation
7:15 - 7:30: Q&A
ABOUT OUR SPEAKER
Katie Quehl is a User Experience Consultant at Ingage Partners. She holds a Bachelors of Informatics, a Masters of Science in Human-Computer Interaction Design, and is currently a Ph.D. candidate in Human-Computer Interaction at Indiana University.
Katie’s doctoral studies focus around research-through-design methodologies to study sensitive topics with an emphasis on how technology is used in difficult family structure and life transactions.
ABOUT OUR SPONSOR
Ingage Partners provides high performing management and technology consulting services to be used as a force of positive change in the lives of their stakeholders. Ingage Partners offers Product Management, Delivery Management, Organizational Transformation, Software Engineering and User Experience. For more information, visit http://www.ingagepartners.com.
MESSAGE TO ATTENDEES
Parking is available at no cost in Paycor's lot. Please check in with the security desk upon entry.
When & Where
We believe superior user experience is directly linked with great interaction design, and that idea sharing is key in building knowledge and creating best in class experiences.