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Jobs to be Done, with Sarah Barbo

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MSU Innovation Center

300 Room

325 E. Grand River Ave.

East Lansing, MI 48823

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Taking a 'jobs to be done' approach to innovation can reveal profound new insights about what problem you're really trying to solve with any given product or service, and ensure that' you'll always be customer-centric and relevant. Rather than reading the books, save time and come to a workshop to learn more about 'jobs to be done' and how you can apply the approach to your own business - and your life.


Relevant books:

- Know Your Customers' Jobs To Be Done article

- Competing Against Luck book

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Date and Time

Location

MSU Innovation Center

300 Room

325 E. Grand River Ave.

East Lansing, MI 48823

View Map

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