$10 – $25

Jean Francois Porchez: The Visible Invisibility of Words

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AIGA San Francisco

130 Sutter Street

San Francisco, CA 94104

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Godfather of modern French typography, Jean Francois Porchez joins us in San Francisco on October 9th for a unique talk on invisibility.

Why is typography a vital asset of business communication? Visual identity is built from the colors and typefaces that make up the most fundamental expression of the brand. Meanwhile, the design of typefaces must remain invisible for the convenience of the reader. How do you reconcile the contradictions of the typeface designer to meet the needs of his clients?

As godfather of modern French typography, Jean Francois Porchez will deliver a talk about his experiences and nuggets of typographic wisdom in designing custom typefaces for some of the world’s most recognizable brands: Le Monde, the Paris Metro, Louis Vuitton, Galleries Lafayette, Sephora, YSL Beauté, The Boston Consulting Group and Nespresso – as well recent typefaces published by Typofonderie.

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Date and Time

Location

AIGA San Francisco

130 Sutter Street

San Francisco, CA 94104

View Map

Refund Policy

No Refunds

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