Skip Main Navigation
Page Content

Save This Event

Event Saved

Jay Love DOUBLE-HEADER: Major Gifts for Small Shops AND the Art and Science of Retaining Digital Donors

AFP South Sound

Friday, October 27, 2017 from 11:30 AM to 1:30 PM (PDT)

Jay Love DOUBLE-HEADER: Major Gifts for Small Shops...

Who's Going

Loading your connections...

Share Jay Love DOUBLE-HEADER: Major Gifts for Small Shops AND the Art and Science of Retaining Digital Donors

Event Details

AFP South Sound, Tacoma, WA: Jay Love’s Sessions: October 27, 2017

10:30 – 11:45 AM    Major Gift Fundraising for Small Shops

Major gift philanthropy plays a highly significant role in the nonprofit sector worldwide. But what are the indicators small shops should focus on for the long-term health of their major gifts program?

In this session, we will dive into the groundbreaking research on major gift fundraising conducted by Adrian Sargeant PhD – Professor of Fundraising and Director at the Centre for Sustainable Philanthropy Plymouth Business School – and leading fundraising expert Amy Eisenstein, ACFRE.

This research contains survey data collected from hundreds of nonprofits, and illuminates their experience with major gifts. No matter the size of your organization, you will come away with additional insights.

Learning Outcomes:

  • Discover how your major gift efforts compare with other nonprofits
  • Learn the critical success factors that lead to major gift success
  • Uncover 10 key recommendations for how revenue from major gift donors might best be developed

12:15 – 1:15 PM       The Art and Science of Retaining Digital Donors

Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.

This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.

Learning Outcomes:

  • Understand what makes online donors tick (their habits, patterns, likes and dislikes)
  • Learn how to formulate a retention strategy for online donors
  • Understand best practices in digital communications, including email gift acknowledgement and social media content.

About Jay Love


Jay B. Love is CEO and Co-Founder of Bloomerang, which exclusively serves the nonprofit sector with cutting-edge technology tools built upon best practices for fundraising and communications.


He has served this sector for 33 years and is considered the most well-known senior statesman whose advice is sought constantly.


Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth.


Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. MSC provided a widely used family of database products for the non-profit sector called Fund-Master.


He is a graduate of Butler University with a B.S. in Business Administration. Over the years, he has given more than 2,500 speeches around the world for the charity sector and is often the voice of new technology for fundraisers.


He is current Chairman of the AFP Ethics Committee. He was the Founding Chairman of NPower Indiana, Founding Member of TechPoint Foundation and Founding Member of the AFP Business Member Council. He is still an active board member of Conner Prairie Interactive History Park, The Butler University Innovation Fund, The United Methodist Foundation of Indiana, TechPoint Foundation for Youth, and The Fundraising Effectiveness Project.


He and his wife Christie served as Co-Chairs for the Indianapolis YMCA 2011 Capital Campaign and are the proud parents of three children as well as five grandchildren.


Have questions about Jay Love DOUBLE-HEADER: Major Gifts for Small Shops AND the Art and Science of Retaining Digital Donors? Contact AFP South Sound

Save This Event

Event Saved

When & Where


Friday, October 27, 2017 from 11:30 AM to 1:30 PM (PDT)

  Add to my calendar


AFP South Sound

The AFP South Sound Chapter serves the educational and networking needs of fundraising professionals living or working in the South Puget Sound region, including Pierce, Mason, Thurston, Kitsap and south King counties.

Visit our website at:

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.