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The Crown: Royal Coffee Lab & Tasting Room

2523 Broadway

Oakland, CA 94612

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In this event, a Certified Tea Advisor from Japan will take you on a journey through the world of Japanese tea. You'll learn the various types of leaves, their corresponding flavor profiles, and different roasting techniques. You'll also be taken through a hands-on workshop on the best ways to prepare tea to maximize the taste and health benefits. Lastly, there will be an exclusive panel discussion with the Executive Vice President of ITO EN, Rona Tison. This is an event for F&B related businesses. Small sweets provided.

Roots & Craft and Kagoshima Seicha will be offering tastings of their authentic Japanese tea.

Spaces are limited, register now to reserve your seat.

Program:

4:00 Doors Open
5:00 Seminar & Tasting (Kyohei Sugimoto)
5:45 Tea in the US (Rona Tison)
6:15-7 Networking


Speakers:

Kyohei Sugimoto, President of Sugimoto Tea Company
Certified Tea Advisor
https://www.sugimotousa.com/about-us/sugimoto-story

Tea Maestro Sugimoto’s second son, Kyohei Sugimoto dreamed of being a teacher until he visited Seattle with his father at 22. During the trip, he was shocked to realize that the green tea he took for granted in Japan was nowhere to be found. This radically changed his awareness of the importance of quality green tea, a beverage not only good for health, but also good for the soul. Upon returning to Japan, he began coursework and became a Certified Tea Instructor. Finally, after deciding with his father that the company should introduce authentic Japanese green tea to the American public as an element of a quality lifestyle, he expanded the family business overseas.


Rona Tison, ITO EN, North America, Inc., New York
Executive Vice President
https://itoen.com

A tea industry connoisseur with a refined approach to the U.S. Japanese culture and innovative marketing, Rona Tison is the Executive Vice President of Corporate Relations at ITO EN (North America) INC., Japan’s #1 green tea brand and the world’s leading purveyor of award-winning, premium and sustainably-grown green tea and healthy beverages. Tison is a graduate of University of California, Berkeley having studied Oriental Literature. She received the 2017 John Harney Lifetime Achievement Award for her educational contributions to the tea industry, the first woman to ever receive this prestigious award.


Tea Vendors:

Roots and Craft Tea Roasters
https://www.rootsandcraft.com/shop

Roots and Craft is an independent tea brand based in San Francisco offering organic, single origin, and small batch teas from Miyazaki prefecture. All teas are sourced directly from reliable growers they've built relationships with by regularly visiting their farms.

Kagoshima Seicha
http://kagoshimaseicha.co.jp/en/commitment/manufacture

Founded more than 130 years ago in 1881, Kagoshima Seicha takes pride in preserving the culture and tradition of Japanese tea. In order to deliver high-quality tea to customers, choice ingredients are carefully selected by identifying the right "season" in order to bring out the maximum flavor of the tea.



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The Crown: Royal Coffee Lab & Tasting Room

2523 Broadway

Oakland, CA 94612

View Map

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