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January Seattle HUG (HubSpot User Group) Meetup

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Novel Coworking Pioneer Building

600 1st Ave

Seattle, WA 98104

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NOTE: The venue has changed its name from Level Office Pioneer Square to Novel Coworking Pioneer Square. The event location has not moved.

The Seattle HubSpot User Group (HUG) offers HubSpot customers a venue for collaborative learning, networking, and skill-building. For our January meeting, we are going back to basics with:

Buyer Persona Workshop: A Modern Marketing Approach

As HubSpot continues to add powerful features for contextual and personalized marketing and sales campaigns, smart marketers will take advantage of every chance to gain a competitive edge. The Buyer Persona is a fundamental building block of modern inbound marketing, yet 78% of HubSpot Customers admit that they have incomplete or inaccurate Personas. In today's ultra-competitive landscape, marketers cannot afford to shortchange this critical step.

Bring your laptop and be prepared for a deep dive into Buyer Personas, with special exercises designed to make an immediate impact on your HubSpot marketing results. Beginning, intermediate and advanced HubSpot users will all benefit from this session.

Highlights include:

  • The difference between a BUYER PERSONA, a MARKET SEGMENT and an IDEAL CLIENT PROFILE.
  • How to make Buyer Personas work for B2B marketing and sales.
  • How Buyer Personas impact modern marketing activities throughout the customer lifecycle.
  • The correct number of Buyer Personas for your business.

About the Speaker:

Joe Hafner is an independent marketing consultant and the leader of the Seattle HubSpot User Group. He is a HubSpot expert, and one of fewer than 40 people around the world who holds every certification that HubSpot offers. As Senior Consultant at Ocho Consulting, Joe helps marketing and sales leaders solve complex operational and technology challenges.

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Join other Seattle-area marketers for our monthly event at the Novel Coworking space in Pioneer Square on Thursday, January 24th from 4:00 to 5:30PM.

Plenty of street parking is available, as well as several pay lots in the area. Light refreshments will be provided.

Seats are limited, please RSVP.

For information about Novel Coworking Pioneer Square, inlcuding a map and phone number, visit: https://novelcoworking.com/locations/washington/seattle/pioneer-building/


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Date and Time

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Novel Coworking Pioneer Building

600 1st Ave

Seattle, WA 98104

View Map

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