Free

Jane Brown Health Communication Lecture with Jeff Niederdeppe

Event Information

Share this event

Date and Time

Location

Location

Freedom Forum Conference Center, Carroll Hall

View Map

Friends Who Are Going
Event description

Description

Theory-Based Message Strategies to Promote Health Policies and Counter Industry Opposition

Successful efforts to address population health issues of our time, including rates of obesity, cigarette, smoking, and prescription pain medication abuse, will require multi-sector engagement in efforts to improve physical, social, and economic environments to encourage healthy behavior. Public and policymaker support for these efforts will be essential for their passage, but soda, cigarette, and pharmaceutical industry opposition to many of these efforts are widespread and well-funded.

This talk will report on several recent studies that refine and test communication theories of competitive framing, inoculation, and narrative persuasion in efforts to offset industry opposition and increase public and policymaker support for policies designed to reduce rates of obesity, cigarette smoking, and prescription pain medication abuse.

Share with friends

Date and Time

Location

Freedom Forum Conference Center, Carroll Hall

View Map

Save This Event

Event Saved