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IxDA NYC Presents - The Future of UX: Killing the Wireframe Machine


Thursday, November 14, 2013 from 6:30 PM to 8:30 PM (EST)

IxDA NYC Presents - The Future of UX: Killing the...

Ticket Information

Type Remaining End Quantity
Future of UX Attendee Ticket   more info 7 Tickets Ended Free  

Event Details

The Future of UX: Killing the Wireframe

UX is a field that is getting really old... really fast. It came on the scene promising instances of glory and grandeur, and has instead fallen flat on its ideals and promises. Why isn’t UX bringing us the wonder that it has promised? Well, in short, it’s because it has begun to move backward in a big way. In this talk Lis will explore why and how UX is de-evolving from a field of design thinking to a field of wireframe machines, what problems this causes our web and mobile teams, the solutions to this de-evolution and how we get to a place where UX is delivering as it said it would. This talk is for anyone that works on products that are used by people and whom is interested in learning how UX should be integrated into their teams, for optimal results. It is a discussion not to be missed.

6:30 - 7:00 Welcome and networking

7:00 - 8:00 Presentation
8:00 - 8:30 Wrap up and more networking


Thursday, November 14th, 2013
6:30pm - 8:30pm


100 West 33rd Street
New York, NY 10001



Refreshments will be served.

IMPORTANT!! Participant slots are limited, so you must have a ticket to attend. Please only RSVP if you know you can attend.

Cancellations: Please email us ( as soon as you know you cannot use your ticket. We'll release your seat for one of your fellow practitioners and generate good IxD karma for all involved!


Lis Hubert - As an independent consultant based in New York City, Lis helps to bring understanding to businesses of all sizes in order to ensure their products and services meet both business and user needs, and are successful and enjoyable to use. If you're unable to find Lis busily maintaining her consulting business (where she has worked with clients such as ESPN Mobile, espnW and ViacomMedia Networks to improve brand and product experiences), you can find her contributing to the knowledge of the UX community either by serving on the advisory board for Future Insights, a role which enables her to help bring new ideas and topics to the design community, or by serving as a local leader for the NYC IxDA Chapter. But, Lis doesn't just work behind the scenes, you can also find her speaking and writing about her experiences in the field in cities from New York to Prague!

In order to stay in touch with Lis be sure to follow her on twitter @lishubert, check out her website or visit her linkedin profile:

With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior.  As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit

IxDA’s mission is to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals. IxDA comprises over 10,000 members, and many meet at events like this one in over 80 locations worldwide. If you or your friends are based in the suburbs or further from New York, you can find contact information for other local groups on the site.

Have questions about IxDA NYC Presents - The Future of UX: Killing the Wireframe Machine? Contact IxDA NYC
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When & Where

100 West 33rd Street
New York, NY 10001

Thursday, November 14, 2013 from 6:30 PM to 8:30 PM (EST)

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With over 80,000 members and more than 170 local groups around the world, the IxDA network actively focuses on interaction design issues for the practitioner no matter his or her level of experience. IxDA is a novel kind of “un-organization” and relies on its passionate members to help serve the needs of the international Interaction Design community.

The IxDA New York City local group is a vibrant community of people interested in interaction design who meet monthly at face-to-face events. Programming is created by a volunteer group of local leaders and realized through the generosity of speakers, sponsors, and host partners.

To learn more about IxDA, please visit

To follow the local New York chapter, please visit

To sign up for our event e-list, visit

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