Designing for the Present Future w/ Socratic Experience Design; Improving design outcomes & building your process through inquiry
How do you design what you design? What is the typical thought process you go through? Have you considered interrogating the way you think and how you make (design) decisions in order to make better ones?
Often as Designers (which includes you “strategists” and “creatives”) due to habit, external pressures and lack of resources we can often get to solution mode too quickly. Even with the best tools, strategy, UX and design thinking methods in mind, rapid solutioning before proper questioning can often lead to far less than ideal outcomes.
With technology, formats and problem spaces evolving daily a very old but often unconsidered form of thinking, questioning, needs consideration. How can the skill of inquiry be developed to help us solve bigger (design) problems in more inspiring ways? In this interactive talk we’ll discuss how the process of forming beautiful questions can help strengthen your design process, revitalize the artifacts you make, help you get a seat at "the grown-up table" in your organization and prepared you for a world of never ending design.
6:30 – 7:00 p.m. Networking, refreshments and studio tours
7:00 – 8:15 p.m. Presentations/Questions
8:15 – 9:00 p.m. Wrap-up and post-event networking
Thursday, August 11, 2016
6:30 p.m. – 9:00 p.m.
40 Fulton Street
New York, NY 10038
Refreshments will be served.
ABOUT OUR SPEAKER
Fritz Desier serves as Partner, Experience Design Lead at MATE where he focuses on helping clients activate human-centered design to inform business, product and ecosystem strategy. With clients including Johnson & Johnson, DishTV, Aetna, IBM Interactive and Citi with Fritz leading the experience design for Citi’s first Apple Watch application. Prior to MATE Fritz led the Experience Planning practice at RAPP Worldwide (NY), where he was charged with defining end-to-end experiences using data to create sustainable interactions and worked brands such as Electrolux, Time Warner Cable, Humana and BarclaysBank.
Fritz has served in design, direct marketing, experience design & experience strategy roles in an over 19-year career. He has led the Experience Design and strategy practices at DigitasLBi NY and Tribal DDB (now Tribal Worldwide). While at Tribal, Fritz also served as Head of Experience Planning, Mobile and Emerging platforms for MobileBehaviorwhere he was responsible for crafting meaningful mobile experiences and identified strategic brand opportunities for clients such as McDonalds, McDonalds Japan, Pfizer (Thermacare, AdvilPM, Childrens Advil), Reebok, Naturemade, Diageo and ExxonMobil.
Fritz also served for 4 years as an Adjunct faculty member at NYU's School of Professional Studies and is the founding instructor of the course, “Examining Social Media Networks for Brand Value” as well as founded the “Leveraging User Experience to Create Brand Connection” course. He is a Local board member of the Interaction Design Association and User Experience Professionals Association.
Fritz spends his leisure time on decidedly non-leisurely activities and is sure he's the better for it.
ABOUT OUR HOST
Publicis.Sapient is purpose designed to address today’s digital business transformation imperative, with a core belief that success comes at the intersection of company and customer. We are pioneering a new way of working with clients, driven by a connected group of deep specialists and enabled by a specifically designed culture to foster platform behaviors – open, configurable, quick. To learn more, visit the website.
With over 50,000 members and more than 150 local groups around the world, the IxDA network actively focuses on interaction design issues for the practitioner no matter his or her level of experience. IxDA is a novel kind of “un-organization” and relies on its passionate members to help serve the needs of the international Interaction Design community.
The IxDA New York City local group is a vibrant community of people interested in interaction design who meet monthly at face-to-face events. Programming is created by a volunteer group of local leaders and realized through the generosity of speakers, sponsors, and host partners. To learn more about IxDA, please visit http://www.ixda.org
See you there,
IxDA New York local leaders
When & Where
With over 80,000 members and more than 170 local groups around the world, the IxDA network actively focuses on interaction design issues for the practitioner no matter his or her level of experience. IxDA is a novel kind of “un-organization” and relies on its passionate members to help serve the needs of the international Interaction Design community.
The IxDA New York City local group is a vibrant community of people interested in interaction design who meet monthly at face-to-face events. Programming is created by a volunteer group of local leaders and realized through the generosity of speakers, sponsors, and host partners.
To learn more about IxDA, please visit http://www.ixda.org
To follow the local New York chapter, please visit http://ixdanyc.org
To sign up for our event e-list, visit http://bit.ly/nyc-mailinglist