IxDA New York Presents: The 2012 Big Apple Redux, Sponsored by Bloomberg

Actions and Detail Panel

Sales Ended

Event Information

Share this event

Date and Time




731 Lexington Avenue

New York, NY 10022

View Map

Event description



Every year, the interaction design community gathers to stretch our minds, sharpen our skills and inspire each other. Every year numerous people are unable to attend and partake in this incredible opportunity – so we’re bringing not only the Interaction '12 conference to you, but parts of the IA Summit and the AgileUX event as well.

Join us on Saturday, April 21st for a day of UX presentations, conversation and networking, followed by networking and refreshments. You don't want to miss this! This free event is being sponsored by Bloomberg. If you've never experienced Bloomberg's hosbitality before, now's your chance. Their generous support makes this event possible.


Saturday, April 21, 2012
9:30 am - 6:00 pm


731 Lexington Avenue

New York, NY 10022


09:30 - 10:30 Security Check-in & Continental Breakfast, Provided by Bloomberg
10:30 - 10:45 Welcome & Announcements
10:45 - 11:30 Does It Have Legs? Information Architecture Heuristics for Interaction Designers
Abby Covert from Interaction12)
11:30 - 12:15 Learn the Business Behind the IA Business
(Lis Hubert from
IA Summit 2012)
12:15 - 01:15 Lunch provided by Bloomberg
01:15 - 02:00 Architecting Engagement Through Game Design Thinking
Dustin DiTommaso from Interaction12)
02:00 - 02:45 The Future of Design, Healthcare, and Mobile Technology
Virgil Wong and Akshay Kapur from Interaction12)
02:45 - 03:00 Coffee Break
03:00 - 04:00 Replacing Requirements with Hypothesis
(Josh Seiden from AgileUX NYC 2012)
Telling the Data Comparison Story Using A Skyline Graph (Bill Caemmerer from Interaction12)
04:00 - 04:45 Interaction12: People ARE Software: The Story of Project: Interaction
Katie Koch from Interaction12)
04:45 - 05:00 Closing Remarks
05:00 - 06:00 Networking & Refreshments, Provided by Bloomberg



The Bloomberg Financial Products UX Team

Bloomberg’s flagship professional software, ‘The Terminal’, is an ecosystem of tens of thousands of apps. It is a massive stream of data, news, and analysis, all delivered in milliseconds. This premier service has more than 314,000 paid subscribers in 174 countries who can’t get their job done without it. Literally.

We’re designing innovative and elegant solutions and we need some smart thinkers. Join our growing team:
Interaction Designer
Experienced Interaction Designers
Experienced Visual Designers
Experienced Usability Analyst
UX Prototypers

To learn more about UX at Bloomberg: www.bloomberg.com/ux

IxDA’s mission is to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals. IxDA comprises over 10,000 members, and many meet at events like this one in over 80 locations worldwide. If you or your friends are based in the suburbs or further from New York, you can find contact information for other local groups on the ixda.org site.

Cancellations: Please email us (nyc.ixda@gmail.com) as soon as you know you cannot use your ticket. We'll release your seat for one of your fellow practitioners and generate good IxD karma for all involved! Please notify us of any cancellations by Thursday, April 19th.


Telling the Data Comparison Story Using a Skyline Graph


Just like every picture, every graph tells a story, or it should. Frequently the story we want to tell is a comparison to the past or to our plans, a “what happened” story. Do we have the best tools to tell this story visually, in graphs? In this presentation, we'll look at the common strategies like pies, bars, thermometers and heat maps, and how well they tell us “what happened.

Does It Have Legs? Information Architecture Heuristics for Interaction Designers

ABBY COVERT (Biography)

No one would think it delightful to see a beautifully rendered building fall under its own weight. To avoid such occurrences, Architects don’t just provide a holistic design for a space, they also assure that the space is structurally sound and can support the expected usage and growth of its “users”. Interaction design is a similar: build a weak structure and even the most delightful content and function will fail to deliver satisfaction. And we have all experienced beautiful designs that fail. Everyday actually.

By taking strategic steps towards providing structural strength within our digital spaces we can make the world a better place for everyone.

The focus of this talk will be on what an interaction designer really needs to know to evaluate the strength of their design solutions. The goal being to create a better understanding of the value that great information architecture can bring to the creative process.

Architecting the Engagement Through Game Design Thinking


Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated with digital products and services. Over the past year, the practice of gamification has exploded, fueled by marketing hype, media curiosity and spirited debate. While much of the discussion has revolved around extrinsic reward mechanisms as a panacea for customer loyalty and engagement, the most important and effective motivational dynamics of games have been left on the table.

In this presentation I’ll cut through the hype and draw from the fundamentals of game psychology, double-tapping into the techniques game designers use to motivate, engage and guide players through a game’s lifecycle. In doing so, I’ll lay out a model for architecting user engagement, directing behavior and satisfying the needs of both users and business alike.

Learn the Business Behind the IA Business

LIS HUBERT (Biography)

Remember that time that the best work you ever did got scoffed at by everyone in the review meeting? What IA doesn’t remember that moment, right?

Fear not, there is hope at avoiding just this situation! More importantly, there is a good chance that the reason that your solution got turned down had nothing to do with how good your idea was. In fact, there is a good chance that it had to do with one cold, hard fact… cash.

In this session, we’ll discuss how learning about money flow enables you to better anticipate how to present, create, and update your solutions to fit business needs and technological complexities and avoid those heart wrenching conference room situations.

This session is for anyone that is ready to take their career to the next level, by learning more about the business and thus, bringing IA more into the organizational structure.

People ARE Software: The Story of Project: Interaction

KATIE KOCH (Biography)

In 2009 we began with a question: “Why isn’t anyone teaching interaction design to high school students?” We knew we wanted to take on this challenge, but we didn’t know how to create such a class. We approached the problem as we would approach any other design problem. We began by researching our “users” – students, teachers, principals and education experts – and developed a curriculum and methodology for teaching design to high school students.

Through our process of research and prototyping we began to understand what it means to be a teacher. In our classroom, we saw students learning new concepts in a continuous cycle of risk-taking and reflection. We discovered that the way we design the experience of a high school student in a classroom isn’t so different from how we design the experience of a software application user. A student’s learning cycle maps to the way we expect our users to adopt new behaviors in technology.

We’ll share the story of Project: Interaction, the after school program we created to teach design to high school students. Through the lens of our story we’ll show how the definition of interaction design extends beyond technology and how our tools and methods can translate to other practices where human-to-human connection is essential to the experience.

Replacing Requirements with Hypothesis

JOSH SEIDEN (Biography)

Lean Startup uses customer feedback as a vital component for guiding the growth of startup businesses. Lean Startup teams run continuous cycles of customer interaction to test what they know and inform decision making processes. A central element of this approach is the hypothesis. A team of entrepreneurs, UX designers, and agile developers armed with a clear hypothesis, and a healthy portion of trust, has a unique opportunity for true cross-functional collaboration. Josh will talk about how teams can replace requirements with hypotheses, how this can be done in different business contexts, and how you can make an ongoing discipline of this practice.

The Future of Design, Healthcare, and Mobile Technology

Virgil Wong (Biography) and Akshay Kapur (Biography)

Mobile technologies are having a transformative impact on both healthcare access and delivery. The interaction design of a given product for healthcare may have actual life or death consequences. This presentation will highlight key examples of innovative designs for new smart phone and tablet software that helps people manage chronic diseases, quantify their health status, and connect to critical medical resources via remote health monitoring. Benefits of good health technology design for both clinicians and patients include better informed decision-making processes and efficiencies gained through well-organized and aggregated data sets.

Learning objectives include:

  • How to create powerful design processes to solve complex problems in medicine and healthcare.
  • How designers can best shape technologies to empower patients, physicians, and researchers.
  • How to effectively present modular, complicated, variable and voluminous data on mobile computing platforms.

Emerging designs that are serving as stepping stones in the convergence of healthcare and health information technology will be discussed. The presentation will include live demonstrations of outstanding mobile healthcare app designs and other new technologies being used by both patients and clinicians. The importance of interaction design will be emphasized in its critical role for bringing the benefits of mobile technologies to doctors, patients and the overall health care community.

Date and Time



731 Lexington Avenue

New York, NY 10022

View Map

Save This Event

Event Saved