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IxDA Berlin #71: Design for Deep Engagement

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Aperto GmbH – an IBM Company

Chausseestr. 5

10115 Berlin

Germany

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Dear IxDAb'ties,

Stickiness, or an active user base, is difficult to achieve. Compare to the following objective:The user adopts the same end goal as us and subscribes to our mission. What a daunting challenge!

At an intuitive level, we just know that if something is engaging, it will have a greater chance of success. But what do we mean when we say “we want to get our users engaged”? A series of interactions can be evidence of engagement, sure, but they by themselves are not a psychological state of togetherness. Can we specify the context that this psychological state of engagement is happening within?

On June 4, we are thrilled to be joined by the master of engagement, Scott Gould, to help us identify the six psychological levels of engagement, and teach us how to consider them at relevant stages of the user journey, and optimise for them.

From a practical perspective, we might wonder what kind of methods are required to generate long lasting deep engagement while creating a welcoming environment for new engagement. And we're stoked to announce that Hanna Petruschat from Wikimedia Germany is going to discuss those questions together with Scott and us along the case of Wikipedia and Wikidata.

Doors open 6:30pm – 120ppl max – first come first serve!

See the full event details here: http://IxDAberlin.de/?event=71#71

Yours engagingly,
Jay, Audrey, Kathryn and Thomas

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Aperto GmbH – an IBM Company

Chausseestr. 5

10115 Berlin

Germany

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