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It's time to design for trust! Mapping the value of data transparency - Dat...

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Telefónica Barcelona (Fòrum)

Plaça d'Ernest Lluch i Martin, 5

08019 Barcelona

Spain

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Mapping the value of data transparency - Data Transparency Lab workshop series

Learn how to practically apply tools and techniques that increase the value data transparency has for your customers and your bottom line.

The workshop is addressed to decision makers and the people tasked with executing data privacy and innovation initiatives within leading global organizations to facilitate new business opportunities through data transparency to build trustworthy and long-term relationships with consumers.

People are increasingly protective of their personal information. They distrust companies and expect transparency. They want more choice. New regulations, such as the General Data Protection Regulation (GDPR) will force companies to re-think their personal data practices. These regulations that favor customer-centricity are legal requirements but they are also a significant innovation opportunity, with an array of new business models expected to emerge. With this as a backdrop, “Mapping the value of data transparency” has been created to lead to new commercial opportunities.

But how do you contextualize data transparency to your organization? How do you quantify it and how do you decide where to strategically focus? The program will provide attendees with practical tools and leading approaches to data transparency design and business model innovation. They can be acted upon quickly, informing strategy development and execution, helping attendees turn mistrust into trust, and regulation into opportunity. Data transparency can become a competitive advantage.

Program:

09:30: Registration: Coffee and network

10:00: Introducing the 3 data transparency 'plays'

10:45: Evolving your design practice with Data transparency by Design

11:00: Practical Activity: Designing for Value, Meaning and Engagement

12:00: Lunch: Refuel and network

12:30: Learn and earn trust fast with Data Transparency Experiments

12:45: Practical activity: Business model experiments

13:30: Making decisions and taking action

14:00: Here’s what you can do now

14:15: Wrap up and close


Limited tickets: 30 people.

The entrance includes the access to the workshop, a copy of the book "Designing for trust" and catering services (Coffee break & Lunch)


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Date and Time

Location

Telefónica Barcelona (Fòrum)

Plaça d'Ernest Lluch i Martin, 5

08019 Barcelona

Spain

View Map

Refund Policy

Refunds up to 7 days before event

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