Your company has a name, logo, and brand. But if great creative falls in the forest, does it make a sound?! Meet The Martin Group’s media team, who will share effective ways for putting your creative in front of your target audiences, to maximize any visuals that represent your small business through paid media. And it’s not all billboards, building wraps, and TV commercials. Paid media is done thoughtfully and within budgets of all sizes. This session will be hosted by Jim Lynch, Vice President & Media Director at The Martin Group.