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It Takes a Village: Integrating Customer Feedback into the Product Roadmap

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CIC - Boston

50 Milk Street

1st Floor - Anchor

Boston, MA 02109

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Creating a great product and loyal customer base is a team effort. It truly involves everyone in the company —marketing, sales, customer success, product, design, etc. — to do it right.

In this panel, we’ll hear from veterans in the startup scene to discuss:

  • Favorite technologies to track customer us of your platform

  • How to organize data for your benefit

  • How to communicate with your sales team to maximize the benefits of customer response

  • Focus groups, surveys, and early software adopters

In short, this panel will provide you with advice on how to help your customers work for you and advance your product or idea. By learning how to ask the right questions—and how to identify meaning in the data—you can use customer response to advance your mission.

This event is part of the Customer Success & Support Track, Product & Design Track, and Sales & Marketing Track at Startup Boston Week 2019. And is perfect for companies in the Early Stage and Growth Stage.

Speakers to be announced soon!




This is a Startup Boston Week event.

Startup Boston Week is a free, five-day series of events celebrating, educating, and connecting entrepreneurs in Boston. Taking place from September 16th-20th, 2019 Startup Boston Week brings entrepreneurs, company leaders, innovators, and industry experts together to foster collaboration and fuel growth in Boston's startup ecosystem.

Thank you to our event partners!

About Matter:

Matter is a Brand Elevation Agency unifying public relations, social media, creative services, and search and digital marketing into strategic, content-rich communications campaigns that inspire action and build value. With 15 years of experience working with companies ranging from startups to large enterprises, we understand the fast speed and challenges inherent in marketing a new brand. Whether you’re building a business or growing a brand, we can help you achieve the success you deserve.

About CIC Boston:

One of Boston's largest innovation communities, CIC provides office and coworking space, and supports a variety of important programs in Boston's startup scene including Venture Cafe, District Hall, and MassRobotics.


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Date and Time

Location

CIC - Boston

50 Milk Street

1st Floor - Anchor

Boston, MA 02109

View Map

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