Actions and Detail Panel
Israel's Annual Programmatic Video Conference
Thu, May 18, 2017, 8:30 AM – 4:00 PM IDT
Video technology is now a key element for digital advertisement.
Israel's vibrant tech scene consists of a wide range of young and mature video tech startups that provide various monetization possibilities for all the relevant players.
Israel Annual Programmatic Video conference will attract the best companies from Israel and international partners under one roof for a full day of professional content, networking and fun.
Programmatic Video panel, we will discuss:
•Is programmatic video going to change the media buying landscape?
•What exactly is "Outstream", what are the most common new formats,and how DSP's will enable buying Outstream units.
•What are the benefits for publishers in using more Outstream units.
•Trends: What are we going to see in the next year programmatic buying of Outstream units.
•Data is the New King: Re-Aggregating Audiences in the Programmatic Era.
•Discuss where programmatic businesses should invest,will programmatic’s rise across different video channels , header bidding.
•What are the challenges in video from the buyer side versus the selling side, discuss the move of video away from programmatic to a managed service and more.
Publishers and digital agencies in the new marketing era panel, we will discuss:
•How do different types of agencies and publishers deal with the new mobile era?
•What is the new mix for advertising in media channels.
•Do digital agencies need to develop their own software or can they rely on 3rd party software?
•Can monetization be improved with video? If so - how?
•The Dos and Don'ts for Publishers and digital agencies.
•Facebook and Google influence.
•Trends for next year.
Video within Content Strategy for commercial brands panel, we will discuss:
•How do brands add videos to their engagement with their current content?
•What is the best mix for video with your brand content?
•Mobile video ads in desktop vs. mobile how to be prepared?
•New video tech implemented in video strategy is a gimmick or real value?
•Creating video content in house or outsource.
• What are the mistakes that need to be avoided?
• How to deal with big data and analytics?
• Learning from mistakes and mishaps marketers made on their way to optimize their campaigns - analyze what mistakes have been made and offer ways to defer from repeating them.
Panel R&D, product and marketing the perfect mix panel, we will discuss:
•Do product driven organizations have better chances to succeed in the marketplace?
•Should we place product marketing function in the product org enables tight connection between business needs and the product roadmap?
•What are the tasks for product marketers? and how can they help prioritize product investments based on quantified business opportunities.
•Why is it important to create a longer-term roadmap and can it help the entire Product-R&D org to better internalize the product vision across releases. In more mature companies.
•Having a solid roadmap is expected by existing customers, how can it serve as a great sales tool to open new business opportunities?
Tickets are Non -refundable.