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Frederick P. Rose Auditorium

41 Cooper Square

New York, NY 10003

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Is this Swiss? is a one-day event devoted to graphic design from Switzerland, with talks, panels, and a guided tour of the exhibition “Swiss Style Now” at 41 Cooper Gallery. It discusses what characteristics link the exhibited works, as well as if and how today's designers deal with the legacy of the Swiss Style.



To examine these questions, the symposium invited five award-winning graphic designers and typographers from Switzerland to present their work with a focus on national characteristics and the role of history in their professional practice. The morning kicks off with a welcome word from the organizers and two talks on the theoretical and historical background of the symposium, deriving from current research in the field of graphic design history. Afterwards, a guided tour of the exhibition by the curators gives the participants the opportunity to see concrete examples of works by the speakers, and learn more about the curation process. The symposium ends with a panel discussion, reflecting the insights of the day and setting the ground for future debated questions on the subject, followed by an “Apéro” – a traditional Swiss drinks reception – for informal exchange.



The symposium accompanies the exhibition “Swiss Style Now” (41 Cooper Gallery, September 7th – October 1st, 2016) and is kindly supported by the Consulate General of Switzerland in New York, swissnex, The Cooper Union and The Herb Lubalin Study Center.



Symposium Program

10:00–10:30 Introductions
10:30–11:00 Robert Lzicar
11:00–11:30 Alexander Tochilovsky
11:30–12:30 Exhibition tour with Erich Brechbühl, Noël Leu, Xavier Erni & Alexander Tochilovsky
12:30–1:30 Lunch
1:30–2:00 Erich Brechbühl
2:00–2:30 Anna Haas
2:30–3:00 Thierry Blancpain
3:00–3:30 Coffee break
3:30–4:00 Johannes Breyer
4:00–4:30 Ludovic Balland
4:30–5:30 Panel discussion
5:30 Closing Reception/Apéro



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Frederick P. Rose Auditorium

41 Cooper Square

New York, NY 10003

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