Is Supply Side Innovation the Missing Piece in the Digital Advertising Ecos...

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ZAG - S&W, 1633 Broadway, New York, NY 10019

New York, New York 10019

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On Wednesday, June 6th industry leaders will gather to discuss Supply Side Innovation: Is it the Missing Piece in the Digital Advertising Ecosystem?

We’re bringing together founders, CEOs & Industry thought leaders to have an open and candid discussion where thought-provoking ideas are exchanged among leading digital media industry professionals.

Some of the big ideas and topics we will cover include:

  • Publisher alliances, and why they haven’t delivered on their promise

  • Consolidation in the industry, esp. on the supply side e.g. Snap & Metamarkets, Rubicon & NToggle.

  • Blockchain being applied to digital advertising - a welcome degree of complexity that will add value or just hype

  • Necessary complexity - selective application of technology to support/enhance human activities not replace them, i.e. RTB, big data analysis, etc.

  • If simplicity of technology should be used where humans need to interface with technology or rather at the intersection of manual and automation - like in set-up, execution, and reporting.

Confirmed speakers include:

  1. John Delvito, Yield & Ad Ops Manager, NASDAQ

  2. Eric Zambrana, Global Head of Inventory and Yield Management, TripAdvisor

  3. Jim Asip, Director, Programmatic Sales, Cox

  4. Romain Job, Chief Product Officer, SmartAdServer

  5. Ahmed Karim, Yield Optimization Lead, Chegg, Inc.

  6. Seho Lee, VP Sales, Programmatic, Unruly

  7. Charlene Chen, Account Director, Global Brands and Agency Teams, Sonobi

  8. Stephanie Layser, VP Advertising Technology & Operations, NewsCorp

  9. Matt Friedman, SVP of Publisher Operations, bRealTime

  10. Jeffry van Ede, CEO & Co-Founder, Simplaex

Moderator: James Herscher, Reporter, AdExchanger

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ZAG - S&W, 1633 Broadway, New York, NY 10019

New York, New York 10019

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