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Is Health Gaming a Game-Changer?

RxBalance

Friday, May 20, 2011 from 11:45 AM to 1:00 PM (PDT)

Is Health Gaming a Game-Changer?

Ticket Information

Ticket Type Sales End Price Fee Quantity
EARLY BIRD: Admission and Lunch
Please email us with any dietary restrictions
Ended $8.00 $0.00
Admission and Box Lunch
Please email us with any dietary restrictions
Ended $10.00 $0.00

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Event Details

The United States spends more on health care than any country in the world. About 75% of these costs are due to conditions like diabetes, asthma and heart disease, chronic diseases which are amenable to lifestyle change. Today, everyone – including government, academic researchers, insurers and employers – are struggling to find ways to reduce healthcare costs through interventions that change behavior.

Can gaming help lower the astronomical cost of chronic disease management by incentivizing people to adapt life-style interventions that improve health? What platforms will these games run on? And will payers be willing to pick up the tab without conclusive evidence that gaming lowers costs and improves clinical outcomes?

Our Panel

Erik Hekler, PhD

Eric Hekler, PhD, Stanford Medical School.
Eric is a post doctorate fellow focusing on how the interplay between technology, the built environment, and social relationships can be harnessed to promote behavior change. Eric has a PhD in Clinical Health Psychology from Rutgers, The State University of New Jersey-New Brunswick.
Jeff Tangney photo  Jeff Tangney, Epocrates co-founder and Doximity CEO.
Doximity, a Linked-In style physician network, enables medical professionals to use their iPhone, Android device or computer to connect with other physicians to collaborate on patient treatment or identify the right expert for referrals. The company recently landed a $10.8 million Series A venture capital investment from Emergence Capital Partners and InterWest Partners. He is a graduate of the Stanford Graduate School of Business.

Mike Lu photo

Michael Lu, Executive Producer / Product Director for RockYou.
Mike is responsible for driving product strategy for advertising and media operations at social entertainment company, RockYou. Previously, Mike served as Director of Product for YuMe, where he was one of the first employees and helped the company become a dominant leader in video advertising working with fortune 500 agencies like Team Detroit, Uniliever, and Universal McCann. Mike has an MBA from the University of Hawaii.

This event will be held at Backstage Coworking inside Dragon Theater in downtown Palo Alto. Free three-hour garage parking is available. Doors open at 11:45am and the panel will start promptly at noon.

The Digital Game Museum is a Silicon Valley based California non-profit dedicated to the preservation of digital games and accessories. The founders include hardcore gamers, casual gamers, game developers and museum professionals.

RxBalance is a non-profit that advocates for improved prescribing by collaborating with medical schools and academic detailers on innovative prescriber outreach programs that promote rational use of prescription medication.

Have questions about Is Health Gaming a Game-Changer?? Contact RxBalance

When & Where

inside Dragon Theater
535 Alma St
Palo Alto, 94301

Friday, May 20, 2011 from 11:45 AM to 1:00 PM (PDT)


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Organizer

RxBalance

RxBalance is a non-profit that advocates for improved prescribing by collaborating with medical schools and academic detailers on innovative prescriber outreach programs that promote rational use of prescription medication.

  Contact the Organizer

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