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IPSim Workshop with WP Thompson at Cranfield University
Thu, November 17, 2016, 1:30 PM – 3:30 PM GMT
IPSim - Experiment. Learn. Win.
There will be up to 8 teams and up to 3 people per team. The winning team will win £600 worth of support and advice from WP Thompson and an Amazon Kindle Fire.
WHAT'S IPSIM ALL ABOUT?
Some people believe Intellectual Property (IP) commercialisation is a matter of Profit and Loss. It's not, it's much more important than that.
In IPSim you assume control of a knowledge-based company that develops technologies and commercialises Intellectual Property in return for Intellectual Property royalty incomes. The main objective of IPSim is to commercialise as much tech in as many territories as possible whilst minimising the risk of being sued for infringement and maintaining a competitive Intellectual Property advantage over other companies/players. A successful and strategic company amasses securely protected Intellectual Property that is commercialised in all territories as well as Intellectual Property that is used for blocking or trading purposes. The most successful company is the company with the most lucrative Intellectual Property Portfolio at the end of the simulation.
WORKSHOP AND COMPETITION SCHEDULE
1:30pm - 2:10pm Introduction and Setup
2:10pm - 2:30pm IPSim Briefing and Practice - Easy setting 3 rounds of 4 minutes each
2:30pm - 2:45pm Break
2:45pm - 3:30pm IPSim Competition - Hard setting 8 rounds of 6 minutes each
3:30pm - Winning teams announced
WHY SHOULD YOU PLAY IPSIM?
IPSim encourages social interaction, because we believe that communal learning is extremely effective and is closer to practical experience. Each action taken by a player in IPSim (a trade, a negotiation or a strategic decision), will have human consequences whether they are a result of betrayal, collaboration or extreme competition. In this way, IPSim puts each player in a real-time scenario, with finite resources and real-life pressures on relationships, that force them to collaborate and compete in a way that they would when running a real business.
BENEFITS OF THE IPSIM WORKSHOP
Learn the fundamentals and complexities of IP
Experience IP management, trading and commercialisation with other players
Develop management and negotiation skills through experiential learning and reflection
Test offensive and defensive IP strategies
Understand how to manage a budget and update your finances
Use Scenario Packs to customise your experience
INTELLECTUAL PROPERTY TOPICS COVERED
Valuation and Trading
Licensing (Exclusive and Non-exclusive)
Open Source commercialisation
Inventions and Trade Secrets
Implications of Enforcing and Infringement of IP Rights
Obsolete Tech and Revoked IP
Territorial use of IP
LEARNING OBJECTIVES OF IPSIM
Develop, Buy, Licence Trade Secrets and Patents through Negotiations
Acquire or file patents
Enforce Legal action against infringers or settle out of court
Commercialise your IP
Explore Commercialisation Strategies
Collaborate and Compete
Manage your Finances
"We played probably for 5 hours straight... we were having a lot of fun, trying to make the most money" Saarah Khan & Hanne Ballhausen, MSc Management and Corporate Sustainability (Cranfield University)
“Good simulation to help those that would like to learn about the commercialisation of IP. The time limit placed on each player is a good thing, not just for time keeping, but it exerts some stress and encourages players to act fast like in the real world.” Steve Khoo CEO (Tidal Harness Ltd)
"Enjoyable, Educational and Challenging" Stuart Forrest, Patent Attorney (WP Thompson LLP)
“IPSim is an enjoyable experience and also interesting to see interactions between players. It gets you thinking about how IP works, the differences on some of the terms, where to develop IP and how others react." Gary Jesson, MD e-Financial Management (eFM)
“A well organised workshop and effective tool – would certainly recommend.” Muhammad Azam Roomi, Senior Lecturer (Cranfield University School of Management)
“Playing IPSim was a great experience as I managed to put into practice some business related IP concepts. The tool is suitable for a broad range of players, helping beginners learn about IP concepts and is equally exciting for people with deep IP knowledge. It boosted my competitive spirit and was absolute fun. I would love to play it again.” Elena Andonova, Consultant, ISIS Enterprise (ISIS Innovation Limited)
"It was fantastic... it's an addictive game" Prafull Sharma, Entrepreneur
“IPSim ticks all the boxes for our students. Its extremely engaging for them too” Andrew Osborn, Head of Engineering, Central Bedfordshire UTC