Free

iPinYou APAC Workshop

Event Information

Location

Location

NOVOTEL SINGAPORE CLARKE QUAY, Level 5- Cinnamon room

177A River Valley Road

Singapore, 179031

Singapore

Event description
iPinYou APAC workshop - Connecting Chinese Audiences with Data-Driven Marketing Event date will be updated soon

About this Event

NOTICE!!!

Dear Guest,

This message is to inform you that the “iPinYou APAC Workshop” that was scheduled to happen 18th of February has been postponed to March or later due to the recent novel coronavirus outbreak in China.

We will inform you our NEW event date soon.

We sincerely apologize for any inconvenience this may cause and look forward to greeting you on the new event date.

In case of any other queries, you can email international@ipinyou.com. Once again, sorry for the inconvenience and hope to see you soon.

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China represents a huge marketing opportunity for your company. At last count, 854 million people were online. That’s 854 million potential customers. This has driven marketers to become more accustomed more closely with China’s unique data and media landscape. However, reaching the right ones at the right time, that takes more than luck. The importance of understanding the key attributes and intentions of each consumer is heightened when a decision-making purchase or visit is one click away.

Therefore, we invited speakers and audiences who are C- suites, director level and decision-makers in the region of APAC and in the hospitality, travel, education, e-commerce, retail, real estate, FMCG sector to share their insights.

You will learn:

1. The digital ecosystem landscape of China

2. How to leverage AI and data in China to deliver an effective campaign

3. Best practices of digital marketing in China.

Workshop details

Event date will be updated soon

NOVOTEL SINGAPORE CLARKE QUAY, Level 5, Cinnamon Room

177A River Valley Road, Singapore 179031

Speakers:

Grace Huang, iPinYou Founder&CEO

Dr. Sara Ye, President of International Markets

Andy Ng, Managing Director, APAC of iPinYou

Jim Goh, Briq CEO

Gaurav Kumar, Head of product commercialisation & strategy, Liveramp APAC

More to be confirmed……

Agenda

2:00 pm-2:30 pm     Guest Check-in

2:30 pm-2:35 pm     Workshop Introduction

2:35 pm-3:00 pm     Opening address: Bridge your brand to China

3:00 pm-3:20 pm     Speech: The keys to successful digital marketing strategies or Chinese audiences

3:20 pm-3:40 pm     Tea Break (20min)

3:40 pm-4:20 pm     Panel:  How to Prepare for your brand for targeting Chinese Audiences

4:20 pm- 4:40 pm     Fireside chat: Making better marketing decisions with a data-driven(DMP/CDP) approach

4.40pm – 5.00pm     Q & A

5.00pm – 6.00pm     Networking

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Location

NOVOTEL SINGAPORE CLARKE QUAY, Level 5- Cinnamon room

177A River Valley Road

Singapore, 179031

Singapore

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