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IPA Eff Week: Looking Beyond Econometrics - MEC

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Thrive

Eastgate

Castle Street

Manchester

M3 4LZ

United Kingdom

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As part of the IPA Effectiveness Week, MEC Manchester host an open event on the subject of Non-Econometric Measurement.

Econometrics has long been the gold standard of attribution in the media industry, but is not always the best answer. When suitable data, time and budget isn’t available, or when future activity may look very different to historic results, we need alternative measurement and attribution approaches that can help us to make smart, informed decisions.

Join MEC and friends for a discussion on alternative approaches, some examples of best practice and some golden rules to live by when evaluating success.

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Date and Time

Location

Thrive

Eastgate

Castle Street

Manchester

M3 4LZ

United Kingdom

View Map

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