Actions and Detail Panel
IoT Business Models & Monetizing Strategies - Executive Workshop
Thu, June 22, 2017, 1:00 PM – 5:00 PM CEST
This half-day Executive Seminar provides an overview of IoT tech and business. It provides attendees with an IoT foundation for general knowledge or to be built upon within their business. After finishing this seminar, attendees will understand the basics of IoT, its tech and the ways it can be used in business.
Big Business Picture
The changing customer relationship
> From casual to intimate
> increased customer lifetime value
Creating Value with IoT
The four ways to create value with IoT
Monetizing Value with IoT
The IoT Business Model Continuum
Business model choices and examples
The business model as the feature
The IoT Business plan
Development order and dependencies
Bruce started in the business of IoT in 2008 as CEO of a networking company that sold a platform to Internet Service Providers providing connected home services. His career began as a mathematician and then programmer who quickly found his way to business through marketing. He worked his way through product marketing and brand management to be VP of Marketing for a large Microsoft subsidiary. Since then Bruce has been CEO of companies in the visual computing and IT industries.
Today Bruce is the publisher of www.iot-inc.com and advises enterprises and IoT vendors on their IoT strategies. He also conducts workshops for managers and executives on how to build IoT businesses and product lines. Bruce is well known and connected in the industry through his IoT podcast, video series and monthly meetup in the Silicon Valley and is a featured author for publications such as Computerworld, Forbes, Network World and ZDNet. He speaks publicly about IoT around the world and was the opening keynote speaker of the industry’s largest event: Internet of Things World 2016. His IoT business book will be published by McGraw-Hill in May 2017.