You are an innovator with a technology that’s been vetted, protected, prototyped, tested, and ready to be marketed as a license. What’s next? Where do we look? Do we knock on doors, or sit back and wait? What do we do if we get a nibble? A bite? Experts on this panel will give attendees a primer on how to cultivate a market for a license, and give real life examples of strategies that have worked and failed.