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Intuit Presents: What's New in Unit Economics?

Capital Area Franchise Association - CAFA

Tuesday, November 13, 2018 from 11:45 AM to 2:00 PM (EST)

Intuit Presents: What's New in Unit Economics?

Ticket Information

Ticket Type Sales End Price Fee Quantity
CAFA Member - Lunch & Learn Nov 13, 2018 $40.00 $0.00
CAFA Non Member - Lunch & Learn Nov 13, 2018 $60.00 $0.00

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Event Details

In 2007, Popeyes was in bad shape.  "Popeyes performance in 2007 couldn't have been much worse" recounts Cheryl Bachelder in her book Dare to Serve.  The only thing worse was facing the franchise owners who were complaining about the existing marketing plans.  More on that later.


"Every data point we measured was going the wrong way." says Cheryl.


We all know how this story ends and in a few short years, Cheryl's team turned around Popeyes -- despite the 2008 financial meltdown-- and the results were remarkable, adding value to increase the stock price from $13 to over $50 on a consistent basis.


How did her team do this?  "At the beginning of the turnaround, we had no financial data on the restaurants.  As a result, we didn't know whether the marketing promotions we used to drive sales were profitable to the owners or not."


And those franchise owners who complained about marketing dollars -- still complaining but with a twist, this time.


A year into the  turnaround, Cheryl and her team were lambasted by the franchise operators, who claimed that the June promotion "had nearly bankrupted the Popeyes franchise system because of the discounts."


Cheryl replied: "Actually, the Popeyes system had its highest absolute dollar profits in June."


A franchise owner retorted: "How do you know that?"


Cheryl: "Because we have the over 1,000 restaurant P&Ls."


The franchise owner, who smiled: "Then you actually know."


And your franchise owners want you to be in the know, too.  So come out and find out the various ways you can collect the P&Ls from your owners.



 Our partner for this Lunch & Learn is Intuit, who has a franchisor program specifically designed to get better financial data for your franchise system from your franchise operators/owners.


Hear from a local franchisor on how they are dealing with this issue, Dave Posin, co-founder of Soldierfit.  Soldierfit is a unique, functional fitness, boot camp program located in the Maryland, Washington DC area.



Better financial data means, among other things, better operating and marketing decisions. 


And a better story to tell the public and franchise candidates.


 Warren Lee Lewis Moderator

Time: Tuesday,  November 13th from 11:45 - 2pm

Columbia Country Club 

7900 Connecticut Ave

Chevy Chase MD

Registration 11:45 - 12:15 - Lunch 12:15 - 12:45 - RoundTable 12:45-2:00

Click Here to Pay and Register

Have questions about Intuit Presents: What's New in Unit Economics?? Contact Capital Area Franchise Association - CAFA

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When & Where

Columbia Country Club
7900 Connecticut Ave
Chevy Chase, MD 20815

Tuesday, November 13, 2018 from 11:45 AM to 2:00 PM (EST)

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Capital Area Franchise Association - CAFA

The Capital Area Franchise Association is a dynamic group of franchise professionals in the greater Washington DC metropolitan area who continuously strive to establish and share "best practices" in franchising, and to broaden their understanding of the franchise industry through education and networking.

President: Joe Caruso

Tel: 443.502.2636


Mobile: 502.396.9204






Address: 433 Timonium Court Havre de Grace, Maryland 21078



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