Introduction to User Acquisition Marketing
Saturday, February 23rd from 10:00 am - 12:00 noon
Corinne Crockett, Senior Acquisition Specialist, BeachMint
User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches.
Preparation: Bring a computer, paper, and pencil
140 character description: Get an overview of key terminology, concepts, and approaches to more efficiently grow your userbase.
Tweet: The first rule of User Acquisition Marketing? Talk about User Acquisition Marketing. Come join us for Rule 1.
About the Instructors
Corinne Crockett is the Senior Acquisitions Specialist at BeachMint, a celebrity-curated social commerce company based in Santa Monica. Innovating at the intersection of marketing and technology, Corinne uses a variety of acquisition techniques including optimization, targeting, and gamification to acquire new members. She considers the internet the next frontier-- and is ready to explore it!
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