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Introduction to SEO| Virtual Workshop

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University of Wisconsin–Madison Digital Skills Bootcamps

432 North Lake Street

Madison, WI 53706

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Come learn the basics of Search Engine Optimization (SEO), a vitally important skill to every digital marketer

About this event

IMPORTANT: This event is virtual. Guests will receive a Zoom link two hours before the event starts.

About This Workshop: Introduction to SEO: How can we know the unknowable?

Google, Bing, and every search engine looks at websites and determines what to show to people who are searching on specific words. The aspects they consider and how much importance they put on each are secret; however, we know a lot about them. Come learn the basics of Search Engine Optimization (SEO) which is vitally important to every website owner and digital marketer. You’ll be introduced to the most important terms and concepts (all jargon and acronyms defined in plain English). If you’ve been mystified by SEO and want to learn the basics, this webinar is for you!

About Your Speaker: Gwendolyn Kestrel

Gwen recently joined Snap! Raise, the nation's largest digital fundraising platform for teams, schools and youth groups, to be their SEO specialist. She has over 12 years of digital marketing experience, including working for seven years with Microsoft Bing Ads Editorial. She contracted to Microsoft Visual Studio to improve their SEO during a site migration and structure reorganization. Other marketing roles include creating the content for the eBay Partner Network help center, agency SEO experience with a wide variety of clients, and working with the Bing team on optimizing SERPs for trending and seasonal queries. Prior to her marketing career, she worked for several years as a writer, editor, and events manager at Wizards of the Coast. Her educational credentials include an MBA from the University of Phoenix, an MA and BA in English from Wright State University, and numerous online courses. She’s currently certified in Google Ad Words, Google Analytics, Google Tag Manager, BrightEdge, and more.

FAQS

What do I need to bring to the event?

Nothing, just you and any questions you have about our bootcamp! Also, make sure you have Zoom downloaded, that’s where the webinar will take place. You can download it here!

Is the event free?

Yes, all you need to attend is RSVP and we will see you there!

I'm employed full-time. Is this program suitable for me?

This program accommodates working professionals offering evening and weekend course classes

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Location

University of Wisconsin–Madison Digital Skills Bootcamps

432 North Lake Street

Madison, WI 53706

View Map

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