A$157.74 – A$189.09

Introduction to SEO Copywriting

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Inspire9 Richmond

41 Stewart Street

Melbourne, VIC 3121

Australia

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Refunds up to 7 days before event

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Description


You probably know that SEO is one of the biggest digital marketing tactics for boosting your online presence and attracting website traffic.

Still, what many don’t understand is how SEO works with copywriting. With agencies and industry blogs still pushing many out-dated tactics, it’s hard to figure out how SEO and copywriting work together for your business website.


Don’t want to outsource your SEO?

Not sure how to separate SEO myth from SEO fact?

Ready to refresh your website copywriting with SEO content that actually sells?

Tired of cookie-cutter courses?


This workshop takes a hands-on, personalised approach to SEO copywriting for small businesses.

At this introductory workshop, you’ll learn best SEO copywriting practices that are current and relevant, and how to apply them to your own website. Over the course of one morning, you’ll learn the industry knowledge and skills to implement your own SEO copywriting, without making the usual rookie mistakes. All workshops are conducted in an intimate group setting, making for a fun and casual learning experience!


"Camilla delivers her workshop in a cool and effortless way to make SEO simple and fun! I loved getting hands-on experience researching keywords and writing copy, which was something I had put off in my own business for a while. In this workshop, I managed to get my head around core SEO principles easily to finally give my business the boost it needs online." - Haley Berryman.


What you will learn:

You won’t just learn what a keyword is or how to do keyword research – we’ll dig deeper into what drives Google’s algorithm, and how it ranks your website. We'll develop a persona for YOUR BUSINESS, and then perform keyword research based on YOUR CUSTOMER'S needs.

You’ll learn what kind of content makes Google love your website, how to write for the machine, and more importantly, write content that your potential customers will actually connect with.

The workshop size is intentionally tight-knit, so that every attendee walks away with the tools to solve their own unique SEO copywriting dilemmas. You’ll be able to connect with others on the same journey as you, and help solve problems together.


We’ll cover:

  • The number one attribute you need to harness the power of language that gets clicks and conversions - EMPATHY

  • How to use the psychology of empathy to understand what keywords your audience might use when searching for your services/products online

  • On-page SEO principles for 2017

  • SEO fiction versus SEO fact

  • How to perform keyword research for your specific niche

  • How keywords work to get your website more traffic

  • How to integrate keywords within your SEO copywriting in a way that’s user-friendly, persuasive and human-centric

  • Why what you say is just as important as what you sell

  • How to use words that attract, connect and convert

  • The exact tools and techniques that Melbourne’s #1 copywriter uses



What is not covered:

  • Off-page SEO, such as back-linking

  • SEO audits

  • How to set up a blog

  • Learning code, like CSS or HTML

  • What services/products your business should offer/not offer

  • How to become a freelance copywriter.



You’ll walk away with:

  • A framework to help you understand what your customers is searching for online

  • A proven methodology for performing accurate keyword research

  • One draft page of website copy, written by you, using the tools and techniques covered in class

  • New friends, new ideas and the confidence to take charge of your website’s SEO!



Who should attend:

  • Business owners who want to strengthen their online presence and generate online sales

  • Digital marketing professionals who want to learn SEO copywriting

  • Traditional marketers who want to explore the digital dimension of copywriting

  • Bloggers who need to generate new content that their audience will love to read



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Date and Time

Location

Inspire9 Richmond

41 Stewart Street

Melbourne, VIC 3121

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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