A$382.24 – A$1,387.09

Introduction to SEO Best Practices

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Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

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Refunds up to 1 day before event

Event description

Description

Are you confused and overwhelmed by how search engines rank websites?

With an excessive amount of information available, you’re not alone in being unsure where to start or what exactly to do for your business. Power up your site’s SEO and get consistently better search results in Google with this specialist training session.

A trusted course, Introduction to SEO Best Practices will demystify what search engines are and how they work. It will also explain the main content factors that influence how your website is seen and ranked and what you can do to encourage positive results in search engines.

This course will cover:

  • difference between SEO and SEM
  • how search engines work and how they rank websites and content
  • SEO best practices
  • how to find relevant keywords and use them
  • writing great meta descriptions that will not only please Google but entice people to your site
  • effectively formatting your page – headings/heading tags, structure, content, links, images
  • an introduction to Google Search Console including account settings, verifying your property, submitting an XML sitemap, fetch as Google

Join this professional training to learn how to create a high quality site that Google loves through genuinely great content and a spot of technical knowledge.

Please note: This course has a strong focus on on-site SEO.

Course objectives:

  • to develop a basic understanding of the fundamentals of search engine optimisation
  • to develop the skills and confidence to perform essential search engine optimisation techniques on your website or blog

This course is for:

  • those who are responsible for managing your own or your business’s website or blog and want to understand how you can help effectively influence its results in search engines.

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

Prerequisites:

  • ideally an existing website or blog to use recommended techniques on, otherwise the course can be taken theoretically for a future website or blog venture
  • a basic understanding of the internet and websites

Please note: While this course is an introduction, it is dealing with a technical topic, and technical terms and techniques will be addressed.

Each session is restricted to limited participants (generally six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

About your SEO trainer:

Erica Stacey – from Scout Digital Marketing.

Erica is a Google Analytics, Google AdWords and Mobile Sites certified professional, so you’re in qualified hands.

She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.

Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3+ courses: $300 + BF + GST (per course)

For multiple course bookings, you can contact us to enquire about payment plan options.

Learn SEO now!

View full terms and conditions here.

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Date and Time

Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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