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Introduction to Search Engine Optimisation

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The Hatch Lab

M11 Business Campus

Innovation House

Y25 A8H2 Gorey

Ireland

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Digital Skills Clinics, in conjunction with DCU Dublin Business School and the Irish Centre for Cloud Computing and Commerce, is delighted to invite you to this FREE training seminar on "Introduction to Search Engine Optimisation". This event will take place on Thursday, August 2nd, 2018, in The Hatch Lab, M11 Business Campus, Gorey, Co. Wexford from 2pm - 6pm.

Search engine optimisation (SEO) is the process of affecting the visibility of a website or a webpage in a search engine’s unpaid results. SEO plays a fundamental role in optimising the success of a website, as research shows the majority of search engine users do not look beyond the first page of returned results. SEO generates high-quality traffic by ensuring that the site ranked highly for chosen keyword phrases after a user performs a search query. SEO is changing rapidly as a result of voice and mobile technologies and the introduction of special content results boxes, Google My Business and device action results for smart home devices.

As well as those interested in marketing, communications and business practice, SEO is extremely relevant for any staff, faculty or researchers responsible for dissemination activities on projects.

This seminar will cover the following topics:

  • How search engines work

  • Future of search

  • The relationship between page quality and search engine rankings

  • The relationship between need met and search engine rankings

  • Common SEO tactics to optimise page quality and needs met

  • Getting ready for Mobile First

  • Answers to frequently asked questions on SEO by Irish firms

  • Bad practices to correct and avoid

This training event will be presented by Professor Theo Lynn. Professor Lynn is Professor of Digital Business at DCU Business School and Principal Investigator of the Irish Centre for Cloud Computing and Commerce. He specialises in the role of digital technologies in transforming business processes.

For more information, please contact either Sarah-Jane 089-2546000 or Laura 086-3839315.

*This event has limited spaces therefore early booking is essential.


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Date and Time

Location

The Hatch Lab

M11 Business Campus

Innovation House

Y25 A8H2 Gorey

Ireland

View Map

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