£395

Introduction to Search Engine Optimisation - Standard Course

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1 Drummond Gate

London

SW1V 2QQ

United Kingdom

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This one day introductory level course is based around four 1h 10 minute sessions. By the end of the day you will know how search engines crawl, index and display content in the search results and understand the SEO implications of the current search landscape. You’ll also understand how to evaluate search competition to formulate an SEO strategy, as well as how to control what content search engines are allowed to crawl and index.

Who this course is for: digital marketers, web developers, content writers, web managers, anyone wants to gain SEO knowledge.

Session one – the search landscape and how search engines crawl your site

• How search engines crawl, index and display content in the search results
• The current search landscape and what this means for SEO
• How to evaluate the search landscape you’re competing in to shape your SEO strategy
• How to control what content search engines are allowed to crawl and index

Session two –onsite optimisation fundamentals

Why onsite optimisation is important
Tools for analysing onsite errors
Page title and meta description optimisation
URL structure dos and don’ts
Site architecture and internal linking
Common onsite mistakes and how to avoid them

Session three – onsite optimisation continued and offsite monitoring

• Onpage structure
• Device optimisation
• Image optimisation
• What is link building

Session four – implementing SEO campaigns and measuring performance

• How to identify opportunities
• Competitor analysis
• How to create an SEO strategy
• Measuring SEO performance
• Reasons why SEO needs to be integrated across all areas of the business

With course places limited to only six people, we ensure there is an excellent trainer to attendee ratio. Fresh Egg also offers 30 days support after the course date.

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1 Drummond Gate

London

SW1V 2QQ

United Kingdom

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