This introductory one-day course covers four knowledgeable sessions and will provide attendees with a thorough tour of Google Analytics. At the end of the course, you will be familiar with the interface and its different reporting options, as well as confident in tagging and tracking campaigns, customising the dashboard and producing your own bespoke analysis reports.
Also covered is the methodology in creating a measurement framework to track your site’s progress, and structuring accounts for multiple sites.
Who this course is for: marketing and e-commerce executives and managers; those with limited or no previous experience of web analytics or Google Analytics.
All required equipment will be provided at the venue.
Session One – getting to know Google Analytics
• Introduction and agenda
• The measurement framework
• Structuring and navigating the Google Analytics accounts
• Audience reports
Session Two – other reporting dashboards
• Acquisition reports
• Behaviour reports
• Conversion reports
Break for lunch (provided)
Session Three – tagging and customisation
• Effective campaign tagging
• Customising your data
Session Four – beyond the basics
• Ad-hoc data analysis
• Customising the GA interface
• Summary and recap
• Questions and answers
This course allows a user with no prior experience with Google Analytics to navigate confidently around the dashboard, getting the data they need and matching this to a measurement plan to provide strategic goals. Attendees will also be able to track campaigns and create their own custom reports and dashboards to present data and insight.
With course places limited to only six people, we ensure there is an excellent trainer to attendee ratio. All courses are run by GA-qualified professionals, from a Google Analytics certified partner. Fresh Egg also offers 30 days support after the course date.