San Francisco, California
London, United Kingdom
Anthropology meets market research in this fast-paced, crash-course on ethnography. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Learn important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.
$245 er student fee includes handouts, 90 minutes of class time, real-time Q&A, 30 minutes of 1:1 instructor access, replay access for 60 days, and completion certificate.
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